Traditional Culture Encyclopedia - Traditional virtues - Will new media replace traditional media?
Will new media replace traditional media?
No, the difference is as follows:
(1) the difference in the market
Traditional media is currently a state monopoly, while the Internet is not monopoly protection, the Internet is in the Internet, it is in the fierce competition in the market.
(2) Difference in audience
Traditional media is "audience-dominated", while online media is "audience-dominated". In online media, the audience has more choices.
(3) Differences in Writing
Web press releases are concerned with speed and short articles. Web headlines are crafted to be big, straightforward and to the point.
New media can be divided into elite media stage, mass media stage, and personal media stage according to the changes in the use of the main body and audience groups.
1, elite media stage
In the beginning of the birth of the new media for a considerable period of time, only a small number of groups have access to the new media, and the use of the new media to disseminate information, most of which are professionals in the field of media, with high cultural quality and social class status, so this period is the elite media stage.
2. Mass Media Stage
When the new media develops on a large scale and gets popularized, its development course enters into the mass media stage. The development of mass media from elite media is inseparable from the decline in communication costs brought about by the progress of media technology, and the new media have become a kind of mass media with cheaper communication costs, more convenient ways of communication, and richer information dissemination content.
- Related articles
- Characteristics of ancient ceramics in China
- How many kinds of funerals are there?
- Middle-aged and elderly calisthenics
- Matters needing attention in health care of 2022 Mang solar terms
- Simple explanation of what function means
- What are the copper rivets on the ancient city doors for?
- What are the forms of party building activities?
- How to write attractive food copywriting?
- Is there an aromatherapy exam in China?
- How many grams is a box of Fupai Ejiao packaging specifications?