What are the advertising media?

The main advertising media are:radio, television, newspapers, magazines, internet.

Others are: leaflets, billboards, building ads, ads on transportation, clothing ads, human body ads, balloon implantation ads, ads in the stadium, bags can also be advertised, as well as microblogging, WeChat, home, if you have lost a loved one, family members are also on the TV ads to find people, and so on.

The advertising medium is the material means and tools for advertising. Including newspapers, magazines, television, radio, neon lights, windows, street signs, calendars and so on. With the development of economic science and technology, advertising media are constantly innovating and changing.

The past quite some time, newspapers in the advertising medium in the first place, and then the television industry has a rapid development, some modern western industrialized countries, television advertising in a variety of advertising medium has accounted for the first.

The use of communication satellites has taken advertising one step further. Television advertisements can rent communication satellites to spread the images of advertisements all over the world. Selection of advertising media, according to the advantages and shortcomings of various types of advertising, combined with the actual situation of the goods, choose one, two or more publicity media, so that the advertisements quickly receive the effect, and lasting consolidation.

1, according to the form of classification

by the form of expression can be divided into: print media, electronic media. Print media include posters, newspapers, magazines, books and so on. Electronic media include television, movies, radio, electric billboards, telephone, Internet and so on.

The print media is portable and easy to store, the reader has the initiative, more adaptable to the trend of diversification. However, it is not time-sensitive and cannot report in real time like the electronic media, which has to go through a production cycle. With the development of science and technology, now the proportion of outdoor electronic media is also higher and higher, the Billion car media belongs to the electronic media.

2, according to the function of classification

By function can be divided into: visual media, auditory media and audio-visual dual-use media. Visual media, including newspapers, magazines, mail, posters, flyers, posters, calendars, outdoor advertising, window displays, physical and transportation and other forms of media. Auditory media include media forms such as radio broadcasts, cable broadcasts, promotional vehicles, recordings and telephones.

The audio-visual media mainly include television, movies, drama, skits and other performance forms, such as Birillion in-vehicle advertisements, through the combination of audio-visual, so that the audience and the advertisements to produce a better interaction.

3, according to the scope of influence classification

According to the size of the influence of the advertising medium can be divided into international advertising media, national advertising media and local advertising media. World media such as satellite circuit communication, global-oriented publications. National media such as national TV stations, national newspapers and magazines, and local media such as local TV stations, newspapers and magazines, local outdoor billboards, buildings, and transportation advertisements.

Brand owners can choose the scope of influence of the placement according to their own placement needs. If it is a local campaign promotion, naturally it is only necessary to place local media.

4, according to the acceptance of the type of classification

By the advertising media in contact with the different visual, auditory, readers, is divided into mass media and professional media. Mass media include newspapers, magazines, radio, television, building advertising, and specialized media include professional newspapers, magazines, professional manuals, etc. Brand owners need to choose the right media according to the characteristics of the products for which they place advertisements.

5, according to the length of time classification

According to the length of the media dissemination of information can be divided into instantaneous media, short-term media and long-term media. Instantaneous media such as radio, television, slides, movies and so on. Short-term media such as posters, windows, billboards, newspapers and so on. Long-term media such as product manuals, product packaging, labels, trademarks, calendars, etc. The choice of these media is mainly based on the length of the advertising campaign and the brand owner's budget to make the choice.

6, according to the degree of statistical classification

According to the number of advertisements and advertising rates to the degree of statistical division, can be divided into measured media and non-measured media. Measured media such as newspapers, magazines, radio, television and so on. Non-measured media such as street signs, windows and so on.

7, according to the dissemination of content classification

By its dissemination of content can be divided into a comprehensive medium and a single medium. Comprehensive media refers to the dissemination of a variety of advertising information content media, such as newspapers, magazines, radio, television and so on. Single media refers to the media can only disseminate a certain kind or a certain aspect of advertising information content, such as packaging, windows, neon lights, and so on.

8, according to the relationship with the advertiser classification

According to the relationship with the advertiser, can be divided into indirect media and specialized media (or rented media and self-use media).

Indirect media (or rented media) refers to the media that advertisers utilize indirectly through leasing, purchasing, etc., such as newspapers, magazines, radio, television, and public **** facilities. Specialized media (or self-use media) refers to the advertiser owned and can be directly used by the advertiser's media, such as product packaging, flyers, windows, neon lights, exhibitions, promotional vehicles and so on.

There are many different types of advertising media, and the final choice of advertising media needs to be based on the brand owner's own products and publicity needs, such as the scope of publicity, publicity time, etc. to determine the comprehensive consideration of the media that is more suitable for them. Billion in-vehicle advertising, through the perfect combination with the network car, cab, can achieve the effect of advertising flow throughout the city, the length of time and display form can be freely selected by the brand owners, independent customization.

Advertising media, also known as advertising media, is the material and technical means by which advertising information is disseminated.

In our daily life, we hear all kinds of advertisements from the radio, see all kinds of advertisements from the TV, and read all kinds of advertisements from the Internet, newspapers, magazines, etc. These media such as radio and TV play the role of advertising media, and they convey certain advertising messages for the public. We categorize advertising media in the following ways:

By form of expression

Advertising media are divided into print media and electronic media.

1, printing by printing some advertisements on paper and advertising media, we usually see newspapers, magazines, manuals and so on belong to this category of advertising media.

2, electronic media is a certain electronic means, through advanced electronic information technology to advertising media. Commonly seen on television, radio and the Internet belongs to this category. At present, this kind of media development is very fast, especially the Internet is about to become the leading advertising media.

According to the expression of advertising claims

Hard advertising: also known as hard advertising, usually in the press, magazines, television broadcasting, outdoor advertising and other media media in order to directly express the form of product demand information advertising is hard advertising.

. Soft advertising: print media (such as newspapers, magazines, DM) media media with a large text content story spread, or consumer experience to show the way of advertising for the soft text, television media, broadcast media, such as interviews or product scenes appear in the form of soft advertising. Now collectively referred to as soft advertising.

By function

Advertising media can be divided into visual media, auditory media and audio-visual media.

1, visual media including posters, flyers, calendars, newspapers, magazines and so on. It is mainly through the stimulation of the human visual organs to carry out information dissemination.

2, auditory media, including radio broadcasting, cable broadcasting, recording and telephone, etc. It is mainly through the stimulation of the human auditory organs to achieve the purpose of information dissemination.

3, audio-visual media mainly include movies, television, smart cities, etc., they are mainly through the visual and auditory organs to achieve the purpose of publicity.

Methods of media selection

The following methods are generally used in the selection of advertising media:

①Method of screening the degree of information arrival

Take the basic readership, arrival rate, and gross rating point as the comparison parameters for vertical or horizontal comparison, and select the media with high degree of match with the target object from them.

②Advertising appeal positioning method.

To judge the standard of advertisement positioning, choose the media which is suitable for the positioning of advertisement, for example, it is suitable to choose the print media for rational appeal, and it is suitable to choose the electronic media for emotional appeal.

3) Comparison of Media Contact Opportunities

Compare the contact opportunities of various media in the target market of the advertisement, generally take the contact rate as a comparative parameter, and make a vertical comparison among the same type of media, and make a horizontal comparison among different types of media, and then select the media with a higher contact rate from it.

④Thousand people cost efficiency comparison method

Thousand people cost is the advertising cost per 1000 people. The higher the number of advertisement contacts, the lower the cost per thousand. Cost per 1,000 people is an important criterion for media selection. Generally, we choose media with good match with communication target and lower cost per 1,000 people.

I. Newspaper

Features:

1. Large page, wide space, can be fully selected and utilized

2. Newspaper news is strong, high credibility.

3. Newspapers can be illustrated and printed at low cost

4. Wide circulation and wide coverage

2. Magazines

Features:

1. Have much superior preservability than newspapers, and thus effective for a long time, and there is no limit to the time of reading

2. Readers are concentrated and selective

3. Layout is more creative and diverse, good visual effect

3. Radio

Features:

1 Wide coverage, by many.

3 Easy to produce, rapid dissemination.

4 affordable, easy to listen.

Four, television

Features:

1. Audio-visual combination, vivid image.

2. Strong penetration ability, the effect is remarkable.

3. Attractive and infectious.

High attention rate, wide influence

V. Internet

Features:

1. Wide range, no time and space constraints

2. Strong exchange, flexible interactivity and selectivity

3. Rich in content, easy to modify, vivid, sensory

4. Low cost of placement

VI, Outdoor advertising

Features:

1. Large picture, wider dissemination.

2. Memory is more profound, advertising effect is more lasting.

3. Far-sighted strong, by many

seven, packaging advertising

Features:

1. Bright colors, vivid image, to enhance the grade of the goods

2. Good packaging ads can cause the customer desire to buy

3. Deep into the family, causing a chain reaction

eight, exhibition advertising

Features:

1. Accumulate a large number of potential customers

2. Show the company's competitive advantage

3. Competitive analysis, product and service market research

9. Gift advertising

Features:

1. Practicality is large, save for a long time

2. Precise placement, you can independently select the time of the advertisement, the region <

3. Free content, no form