Traditional Culture Encyclopedia - Traditional virtues - How to write online promotion copy
How to write online promotion copy
Second, the creative principle of the content of online promotion copy: 1, the principle of relevance; 2. The principle of originality; 3. The principle of authenticity; 4. Shock principle.
Third, the online promotion copy content category: 1, articles that shape the reputation of enterprises (such as social activities, awards, commendation); 2. Articles promoting product sales (technology, internal research and development, customer experience); 3. Eye-catching articles (creative communication copy written by yourself).
Fourth, the optimization idea of network promotion copywriting: 1, keywords should be added before the first paragraph of the title and text 150; 2. Each article should have no more than 6 keywords and no less than 3 keywords; 3. The text size should be12-14; 4, an article is best between 500-600 words, with multiple pages; 5. Core paragraphs and keywords are highlighted in bold, red and italics; 6. Add relevant pictures to the text, preferably 2-3 pictures, which are clear and clear; 7. Add hyperlinks to keywords, preferably with relevant labels (such as release date, publishing house, etc.). ) in order to facilitate the effect statistics and evaluation.
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