Briefly describe the principles of public **** relations

1, the principle of truthfulness and pragmatism, adhere to two points: the truthfulness and pragmatism of the public relations work, that is, objectivity, comprehensiveness, impartiality; the truthfulness and pragmatism of the development of public relations work plan.

2, the public interest first principle, not the organization completely sacrificed self, but always put the public interest in the first place.

(1), listen carefully to public opinion.

(2), mention enough quality services.

(3), safeguard the rights and interests of consumers.

(4), public demand-oriented.

3, the principle of mutual benefit

(1), the production of high-quality products, and seek to *** with the interests of consumers.

(2), actively participate in social services, responsible to the public and society.

(3), effectively regulating the balance of interests between the organization and the public.

4, the principle of full PR, that is, all public relations personnel, public relations work both internally and externally, should be based on full hands, close cooperation.