How should traditional enterprises transform Ali new retail?

Inside China's New Retail Industry High-Level Decision-Making Four Correct Postures for Transforming New Retail

How can traditional enterprises transform to new retail? Four online, before and after the order can not be wrong.

Employees online

The most important thing, employees online first. Human-computer integration is not only the consumer human-computer integration, each employee is also human-computer integration. When the PC era in the retail industry, the separation of man and machine, it is not possible for each salesman with a computer, can not require him to walk in the store services at any time in the process of opening the computer. But today, every employee has a cell phone in his pocket, so employees have also realized the human-computer integration.

Today's team did not realize the human-computer integration, did not make good use of the human-computer integration, did not make the staff online the first step, can only say that did not do a good job.

Products online

The second step of the so-called products online: there must be more than traditional retail products, lower markups, to achieve more savings.

Products online refers to take care of the products are people, for each employee to open a huge incomparable micro-store. I am quite opposed to the so-called company online, the company to open a WeChat public number, make an official website, after doing and no one to see.?

Customers online

How to realize customers online? Customers are glued to two things. The first is people pulling people, your employees stick your customers, and the second is people to people become social, to stick customers by good goods. Customers online is the result, customers online is not the process.

When there is no staff online, no realization of the product online before the customer online this thing is impossible to achieve. Customers come up is to have staff service, not cold company service. Customers come up for a reason, and the reason is that there is a good product waiting for them to want to be online.

Management online

Currently all three are online, then company management is online.

Management online is always service and supervision. What is service? Today a popular word called empowerment, service is to empower employees, so that employees through the company's management online ability to get a substantial increase.

After the customer behavior data is recorded, the company is obliged to build models for different types of customers. The use of big data in the middle of a very important process of modeling, the company modeling to the level of employees, if there are 500 customers service, the company according to different models, 500 customers and 1,000 customers for classification. After the classification, according to different customer models, thousands or tens of thousands of products can be accurately corresponded to the need of consumers.

Companies that have good products and knowledge bases automatically connect to every employee and every customer. Customers ask any questions, employees are able to give answers from the company's knowledge base. So empowering the employee: 1, give him to build customer modeling, customer management tools. 2, give him more knowledge empowerment, skills empowerment, so that he alleviates the original knowledge of the memory and understanding of this requirement.?

Of course management online in addition to service empowerment, there must also be supervision. For example, the customer and the staff of all the dialog exchange records, the company is available to prevent him from saying excessive words, sell things that should not be sold. There is such supervision and management online company both offline and online, the new retail brand can be maintained.?

This kind of management online instead of the previous retail has been used by the supervisor to be better. Now there is a network of supervisors, the function of the network of supervisors implanted into the company's management online. What did the supervisor originally do this network management online to realize such a function in it. It should be said that the new retail management supervision is also more efficient than traditional retail. The original called sampling, the new retail called full sample, full data, the original service standards, management standards have been greatly improved.