A book about the principle of fishhook.

The fishhook principle refers to a psychological principle, that is, people's strong desire or demand for something will make them lose their vigilance and judgment, so they are easily attracted by things that satisfy their wishes.

This principle can be used to explain some scams and marketing strategies, that is, by providing people with what they want, people are more easily persuaded or attracted, so as to achieve a certain purpose.

In the field of marketing, the fishhook principle can be used to attract customers' attention and make them more easily influenced by the salesman's words, so as to buy goods or services.

In a word, the principle of fishing hook is a psychological principle, which can be used to explain why people are easily attracted by things that satisfy their wishes and are used for fraud or marketing in some cases.