What new technology should be used to make the work alive, what traditional advantages should be carried forward, what should be highly integrated, what should be enhanced and attracted?

It is necessary to use new media and new technologies to make the work alive, promote the high integration of traditional advantages of ideological and political work with information technology, and enhance the sense of the times and attractiveness.

How to integrate new media and traditional media can be integrated from six aspects:

Strengthen traditional media, establish mainstream authority and actively play a leading role. Grasp the trend of the times and learn from advanced experience to further update and deepen the concept of media integration. Improve technical means, expand new technologies and applications, and provide strong support for the development of media integration. Strengthen the construction of professional talents, improve the comprehensive quality of industry teams, and consolidate the foundation of integrated development. Strengthen policy support, broaden funding channels and promote the healthy development of new media. Strengthen effective supervision, do a good job in public opinion prevention and control, and standardize the communication behavior of new media.

Specific measures:

1. Although the new media has developed rapidly, from the actual situation of propaganda, it is impossible for traditional media to be replaced by new media. In the wave of media integration, traditional media should constantly strengthen their own construction and form brand advantages, so as to lead and drive the development of new media and promote the influence of traditional media to radiate new media.

2. Change ideas, strengthen internet thinking, learn to use network technology to transform traditional media, constantly adapt to the characteristics of equal and interactive communication of new media, establish user concepts, change the past one-way communication of media and passive acceptance of users, and pay more attention to user experience.

3. Traditional media should adapt to the public opinion characteristics of users' enthusiastic participation in the all-media era, deeply grasp all kinds of public opinion tendencies of major news events, broaden their perspectives, expand the influence of their own public opinion guidance, make their own brands bigger and stronger, and maintain a good image, so as to improve the authority and credibility of new media in the hearts of users.