E-commerce model future outlook

I. The Operation Modes of E-commerce

The operation modes of e-commerce refer to the business modes in which different technologies are applied in a reliable network environment. In order to better explore the business opportunities brought by e-commerce, it is necessary to study and analyze various e-commerce operation modes from different perspectives.

(a) Merchant-to-merchant e-commerce. Merchant to merchant e-commerce (B2B): B2B e-commerce mode of operation is currently one of the most popular e-commerce mode of operation. Utilizing this business operation mode, merchants can look for business partners on the Internet's public **** platform; under this business operation mode, merchants can complete the process of commodity and currency exchange. Jack Ma's Alibaba is effectively utilizing B2B, which is a business collaboration between upstream merchants (B) and downstream merchants (B), where merchants use the Internet to complete transactions of products and services. Therefore, B2B is a kind of e-commerce operation mode that can reduce the transaction time and transaction cost between merchants and merchants.

(ii) Business-to-consumer commerce (B2C): B2C is a mode of business operation favored by consumers, who can use the Internet to complete the transaction of goods, which can be either piecemeal or batch. The Amazon e-commerce platform utilizes this B2C e-commerce model.

B2C is a collaboration between merchants (B) and consumers (c), where merchants can sell goods and services to consumers over the Internet. In this mode of business operation, merchants must attract consumers through a convenient interface.B2C business operation mode is one of the most common e-commerce operation modes today.

(3) consumer-to-consumer e-commerce (C2C). C2C business platform is to provide a fair trading platform for buyers and sellers, the seller can sell their goods through this fair trading platform, the buyer can be free to buy goods on the platform, and sellers to agree on the price of the transaction. The more popular taobao is a C2C e-commerce trading platform.

C2C is a consumer-to-consumer transaction that is always changing. Consumers can buy goods on the platform or post goods for sale on the platform.

(d) BBC business operation mode. BBC is a new type of business operation mode based on B2B and B2C. It is a transaction mode between merchants, distributors and consumers, where merchants sell goods to consumers through distributors. The advantage of this business operation mode is that merchants sell goods to consumers through distributors, and merchants bring benefits to distributors while easing the distribution of goods.

Second, the development trend of e-commerce

The development of e-commerce has become the leading modern economy. However, in today's economic globalization, e-commerce is also facing great challenges. Some experts believe that the e-commerce industry based on information networking will form a large-scale industry, which will play an immeasurable role in promoting global economic growth.

(a) B2C form of e-commerce operation mode will enter the adjustment period. With the arrival of the new period of e-commerce, the traditional mode of B2C e

e-commerce operation mode will enter the adjustment period. According to statistics, in 2003, B2C transaction amounted to 140 billion U.S. dollars, although B2C has a very high market transaction amount, but, compared with B2B, B2C is a little inferior. 2003 B2B accounted for 13% of the total market transactions, while the traditional B2C only accounted for 6% of the total market transactions. The results of this comparison between B2C and B2B have led to disappointment among investors who had high hopes for B2C.

The reason why B2C market share is lower than B2B, mainly because B2C and the traditional business model compared to not add new services, B2C is just the transaction process of goods moved to the Internet, such services and the traditional use of business models and there is not much difference. Therefore, B2C and other advanced e-commerce model compared to the lack of certain competitive ability.

As investors expect too much from B2C, the phenomenon of investment saturation occurs, making the B2C business profits are very low, in this situation, the merchants are also very difficult to get more business interests through B2C business, B2C form of e-commerce operation mode will enter the adjustment period.

(ii) The B2B market is expanding more, but it is not the dominant e-commerce in the future. Although the mode of operation of e-commerce from B2C to B2B has a great shift. However, B2B will not be able to become the future dominant e-commerce, the reasons are as follows:

1. Although the B2B mode of operation using information technology to improve productivity and management efficiency, but compared with other modes of business operations, there are no new ideas and new methods.

2. B2B is actually the use of new technologies to transform the B2C, but in the process of transformation based on the MSP430 microcontroller PSD signal processing circuit design does not add their own new technologies, but also did not innovate their own new products and services. Such a transformation does not meet the requirements of consumers, so B2B also has certain limitations.3. Although B2B occupies a large share of the market, but to provide technical services on the B2B service may not be able to earn a lot of profit. There are essential differences between different industries, B2B service providers should be based on the essence of the different industries, the market will be refined in each industry, B2B success in an industry sector does not mean that the industry can be successful in other industry sectors or get success, although there will be a lot of B2B business operation mode will emerge under the B2B service providers, but it is difficult to have industry giants formed in this case.