What is the meaning of brand logo?

Brand logo refers to the part of a brand that can be recognized and easily remembered but cannot be addressed by words-including symbols, patterns or obvious colors or fonts, also known as "product labels".

key element

Brand logo and brand name are both elements of a complete brand concept. Brand logo itself can create brand awareness, brand association and consumer's brand preference, and then affect the quality of brand expression and customer's brand loyalty.

visual language

Brand logo is a "visual language". It conveys certain information to consumers through certain patterns and colors, so as to identify brands and promote sales. Brand logo itself can create brand awareness, brand association and consumer's brand preference, and then affect the quality of brand expression and customer's brand loyalty. Therefore, in brand logo design, besides the most basic graphic design and creative requirements, we should also consider marketing factors and consumers' cognitive and emotional psychology.

(Source: Shangzhi Design)