Traditional Culture Encyclopedia - Traditional virtues - The Origin of Quanjude Roast Duck Restaurant, a Beijing Time-honored Brand
The Origin of Quanjude Roast Duck Restaurant, a Beijing Time-honored Brand
Quanjude
Roast duck restaurant, founded in 1844, was originally the brand name of a dried and fresh fruit shop, called "Dejuquan", which means "gathering wealth with virtue and generating wealth with virtue. In a.d. 1862, the shop changed hands and took over.
Yang
The boss saw that the word "du" on the signboard coincided with his name, so he changed the signboard upside down and changed it to ""
Quanjude
As its own symbol, take its meaning of "benevolence and wealth".
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