What is new retail? Ma Yun said that the future e-commerce is new retail and the WeChat business is new retail.

The essence of new retail is shopping convenience? As a new concept, new retail is essentially to provide consumers with a way to shop anytime and anywhere. In fact, there is no online subversion, and there is no offline Internet. It is only necessary to improve the integration of online and offline, and finally give consumers a complete experience.

Three modes of entity transformation of new retail e-commerce: cooperation mode of "holding a group to keep warm"

Strong IP+ multi-industry "development model.

"High-tech+"development model

The difficulty of new retail is the transformation between online and offline. Merchants should know how to make use of the new retail store system such as Store Easy Plus to facilitate themselves.