Hangzhou Asian Games color system theme why

Song dynasty poet Su Shi wrote the poem "want to compare the West Lake to Xizi, light makeup and thick smear is always appropriate", Hangzhou Asian Games color system theme; inspired by this poem. Through the Chinese color culture and Hangzhou city qualities of refining and condensing, the design of the "rainbow rhyme purple" as the main color system, supplemented by the "sun red, ink white, laurel yellow, water blue, lake and mountain green" color system, waving both lush lake and mountain natural ecology, but also rich in innovation and vitality, sports passion for the new era. The colorful painting of Hangzhou in the new era of innovation, vitality and sports passion.

It is understood that the core graphics and color system of the Hangzhou Asian Games and the emblem, mascot, theme slogans, sports icons and other visual symbols echo each other, *** with the shaping of the Hangzhou Asian Games of the overall atmosphere and aesthetic tone.

"Run" is the theme of the Hangzhou Asian Games core graphics, showing the warm and delicate characteristics, very creative and mood.