What is Operations? What exactly does operations do?

Operations is the planning, organizing, implementing, and controlling of operational processes, and is an umbrella term for the management of work closely related to the production of products and the creation of services. Operations management can also be defined as the management of designing, operating, evaluating, and improving the systems that produce and deliver the company's major products and services.

Responsibilities

1, lead generation. After the product is launched, you need to reach the target users through various channels, so that users to use the product. Which need to know, what are the core needs of the user, what aspects of the product to meet the needs of the user, the user in what channels, through what kind of tactics, at what time to reach the user. Corresponding to the traditional sales inside the strange visit.

2, to maintain user stickiness. After the user has used our products, we need to continue to effectively promote user activity and retention through operational means. For example, the major sites of the login, sign in to save points, or to the user keeps sending e-mails and other means, are to promote the user's active. Corresponding to the traditional sales of maintaining customer relationships.

3, user loss management. This part of the work is mainly two, user loss warning and user recovery. User churn early warning, the need to find some features from the loss of users, the potential loss of users for timely intervention to prevent the occurrence of churn. If a user is already lost, it is extremely difficult to recover them.

Classification

1, marketing operations

Marketing operations: Marketing as a means to spend money by spending money not to spend money, a series of publicity, exposure, marketing and other behavioral interventions on the product.?

2. User Operation

User Operation: Human-centered operation means, commonly found in UGC communities, to get close to the user, unite the user, guide the user as a means of operation.

3, community operation

Community operation: intervention activities for community consumers.

4, business operations

Business operations: this type of approach is mostly seen in some business B2B products, divided into BD and sales of two kinds.