Traditional Culture Encyclopedia - Traditional virtues - What do you mean by creative elements?
What do you mean by creative elements?
This word refers to various factors that affect the creation of advertising copy.
In the writing and creation of advertising copy, five factors need to be considered: brand characteristics, theme elements, target audience, communication channels and finished product forms. These factors will affect the language expression and rigor of copywriting, and different media express different languages. In the creation of advertising copy, we need to choose different language expressions according to different communication goals.
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