What is refined operation

Sophisticated operation is the combination of data analysis of channels, user behavior and other dimensions with the development stage of the enterprise, to carry out targeted operational activities for users to achieve the operational objectives, which can be to attract more new users, improve user retention rate, improve the conversion rate of core business processes.

In short, from the perspective of traffic, refined operation is to maximize the value of traffic; from the perspective of the user, it is to do thousands of user operations.

Features of refined operation:

1. Focus on user segmentation, in-depth analysis of users, from the user behavior, equipment, channels and other dimensions of the user analysis, to come up with as complete as possible the user profile;

2. Effective use of traffic, different from the previous sloppy management, pay more attention to precision, pay attention to the user's retention and transformation, and fully tap the value of existing traffic;

3. diversified data analysis perspective, focusing on maximizing the value of data.