The definition and characteristics of social e-commerce, the difference between social e-commerce and traditional e-commerce.

What is the difference between social e-commerce and traditional e-commerce?

As we all know, the core of social platform is the word "social". The relationship among enterprises, brands and individuals is an intangible social asset. Any topic and content with bright spots on the platform may be widely spread, and at the same time, it also has the function of promoting and influencing each other. The "communication" and "influence" behaviors here are the core competitiveness of social platforms as e-commerce.

Although the traditional e-commerce has also added a comment section to the goods directly sold, that is, through the real comments of users to drive users with consumption intentions to buy, this is also an influence and drive, but there is no relationship between consumers, which leads to product reviews must be sufficient, large and convincing enough to drive users with consumption intentions to place orders, and this behavior cannot be spread and spread.

Traditional e-commerce:

Intuitively, the industry divides e-commerce into narrow sense and broad sense. In a narrow sense, e-commerce refers to the realization of the electronization of trade activities at all stages in the whole trade process, while in a broad sense, e-commerce refers to the realization of the electronization of all e-commerce processes by using the network. The former focuses on electronic transactions based on the Internet, emphasizing that enterprises use the Internet to conduct transactions and cooperation with the outside world; The latter has expanded the coverage a lot, which means that enterprises use various electronic tools to engage in business activities.

Social e-commerce:

The so-called social e-commerce refers to the phenomenon that social elements such as attention, sharing, communication, discussion and interaction are applied to e-commerce transactions. Specifically, from the consumer's point of view, social e-commerce is not only reflected in the store selection and product comparison before consumers buy, but also in the communication and interaction with e-commerce companies through IM and forums during the shopping process, as well as the consumption evaluation and shopping sharing after purchasing goods. From the point of view of e-commerce enterprises, through the application of social tools and cooperation with social media and networks, the marketing, promotion and final sales of goods are completed.