Clothing in the future market development trend

From the point of view of the development of China's apparel industry, the apparel industry itself is a labor-intensive industry, known as the "never decline industry", its development prospects are indeed extremely attractive. Clothing industry is to provide people with the most basic wearing needs, but also can guide consumer spending tendency of the industry. With the development of the times, social and cultural progress, the continuous improvement of living standards, from the basic wear to the new Ying multi-style high-end fashion development, therefore, clothing consumption has become the most urgent need for the majority of consumers and people of all classes.

Textile and apparel industry outlook analysis: 2012 production and sales growth is not big, profitability decline. In the quota abolition of the export release effect and the growth of domestic demand under the pull, this year, the textile industry production and sales have shrunk, the first half of the industry to realize a total profit of 15.4 billion yuan, an increase of 21.18%, an increase of 6 percentage points behind the income, compared with the same period last year, also fell by 1 percentage point. The first quarter of the textile industry gross profit margin and profit margin of 10.39% and 2.90%, respectively, compared with the same period in 2011 were down 0.35 and 0.42 percentage points, subsectors in addition to knitting a slight increase and cotton textile basically flat, the rest are down.

One is the industry's investment growth rate fell sharply, the fall in the growth of fixed asset investment will ease the industry's supply pressure, but also make the next two years, the industry's power to grow greatly weakened.

The second is the new fabric R & D is not very effective, low-end products accounted for more than 80%, and to meet the domestic consumer market is mainly to enter the international high-end market less than 10% of the finished product.

Third, China's clothing brand is not hard enough, can call the brand has seven pi wolves, bosideng, lilang, talent, qiu shui yiren, etc., there are not many international market appeal of the big brands.

Now, the clothing industry is constantly updating people's perceptions, promoting the development of the clothing industry, fashion designers, once the creativity of consumers, recognized and accepted by society, will produce a huge social effect. Such a large number of garments, new styles of clothing into the tide of clothing development, accelerating the process of development of the clothing industry. Clothing styles tend to diversify, but also required to meet the occasion of wearing, people's casual lifestyle, more respect for sports, will have a huge impact on the market of clothing styles.

2012 apparel industry market outlook analysis overview and development: with the popularity of the network in all major industries, the apparel industry is not in addition, whether or not to carry out the network platform, which is related to the enterprise in the future sales road to enhance, some experts predicted that after 2012, there is no network channel of the enterprise can be regarded as a failure of the enterprise, because the network can break the boundaries of time and space! In the traditional sales channels, but also to send a large number of salesmen field test, founded the local office, the investment can be said to be quite large, as far as the network is concerned, that is, to set up a network team, build corporate websites, business platforms, which one is more invested, which one back to the insurance is more, which will need to be measured by the enterprise itself, of course, not all the industries, enterprises are suitable to carry out the network. Clothing industry future market prospects and development direction, choose the network platform development is also a good choice;