Don't you know these 10 national brands?

In recent years, a large number of national brands have emerged because of the rise of youth subculture; The younger generation in China are more keen on

Don't you know these 10 national brands?

In recent years, a large number of national brands have emerged because of the rise of youth subculture; The younger generation in China are more keen on subculture, expressing their personality and attitude through fashion brands.

The following is not an objective inventory of 10 brands with high market recognition in the circle. The ranking is regardless of before and after, and the list is based on strength!

gob

Time: 2003

Venue: Hong Kong

When it comes to the tide of the country, CLOT is unavoidable. The brand was founded in 2003 by Edison Chen in Edison Chen and Kevin Poon in Kevin Poon, focusing on the detailed design and creative design of clothing products.

The core of the brand is to encourage young people to have new ideas and innovative ability, establish self-image and find a lifestyle that suits them.

CLOT SS20 "Palm Pyramid" Series

As the only influential brand abroad so far, CLOT often uses China elements in its design, and tries to link China culture with western trend culture.

It can be said that a small step taken by CLOT also represents a big step for China to go global.

Different from other star clothing brands, Edison Chen really takes CLOT as his own business, and regularly releases the seasons of spring, summer, autumn and winter every year, with fixed sales points online and offline.

CLOT SS20 "Palm Pyramid" Series

At present, JUICE under CLOT has branches in major cities around the world: Hong Kong, Beijing, Shanghai, Taipei and Los Angeles.

In addition, CLOT often launches joint models with internationally renowned brands and celebrities, such as Nike, fragment, visvim, Adidas, BAPE and Levi's.

CLOT x Rhude 2020 joint series

Although it is the big brother of the national tide, there are also many explosions, but it must be said that the overall design of CLOT has indeed declined in recent years, and the quality and texture are not as good as before. I can only hope to improve it in the future!

Maggie

Time: 2007

Venue: Beijing

MYGE is an old brand, established in 2007, and its manager is More Zhao. My name is broken down into "my great ECLAT", which means in Chinese: my great glory; It means that everyone who is recognized by the public through unremitting efforts and dedication will be honored by "MYGE".

"Youth" and "culture" have always been the focus of MYGE's attention. MYGE's brand style tends to American street fashion and often uses many elements of Chinese and Western integration.

It is worth mentioning that MYGE has been established for so many years, and it is exquisite in pattern design and craft fabrics, with good quality assurance.

In addition, due to its position and popularity in the circle, MYGE often introduces some designer's joint models, such as Sankuanzi 20 18 Spring and Summer Year of the Dog, Vans Classic Times, MYGE x C-BLOCK x RENEW REBELLION and so on.

ANB brand

Time: 2009

Venue: Xiamen

AnB brand, referred to as ANB for short, was founded in Xiamen in 2009 by manager AARONC. It is one of the few national brands in Xiamen and the first generation of national brands.

ANB brand 2020 summer series

ANB is actually a&; "B" means the combination of two elements, A and B, and this combination can produce countless chemical reactions, which can be reflected in the combination of different fabrics, different styles, different brands and even different fields in clothing.

At the beginning of the brand establishment, based on the desire for fun and the demand for clothes, AaronC began to try some experimental retail.

ANB brand 2020 summer series

With the continuous maturity of design and deeper understanding of the market, ANB began to pay attention to more serialized items and develop a richer product line on the original traditional Tee.

ANB brand includes Urban-style and C-Series, among which Urban-style is a brand with street trends as its main direction.

ANB brand 2020 summer series

C series is a fashion brand with high-end as its main style. It expresses the understanding of fashion in a low-key way, downplays the proportion of visual patterns in products as much as possible, and pays more attention to exquisite details, which conforms to the trend aesthetics of most young people at present.

ROARINGWILD

Time: 20 10

Location: Shenzhen

ROARINGWILD was founded on 20 10, from Shenzhen, a new city, with brand manager CY. ROARINGWILD is a street clothing brand based on urban street style, paying attention to the deep conception of details, creating a great product system with flexible design and expressing products in multiple dimensions.

ROARINGWILD is also a platform dedicated to creating and spreading local youth culture in the fields of life, art and music.

The brand is more like a pioneer, adhering to the life concept of street culture and encouraging young people to express their views through a "roaring" attitude.

ROARINGWILD, as a brand with independent thinking ability, insists on its own attitude and considers social problems from a dialectical perspective. Clothing products are just the carrier for ROARINGWILD to build a new generation of life attitude.

In recent years, ROARINGWILD, while maintaining its unique urban "cool" style, has also begun to try some realistic and experimental product designs, such as adding translucent materials and adopting richer colors, which also has very good results.

Randomevent

Time: 20 12

Venue: Wuxi

Randomevent, Younker of 20 12, is an American national fashion brand focusing on youth culture and street field.

Randomevent SS20 # Afraid of missing it #

Random and event are actually two words, random and event. In fact, these two words are contradictory, similar to the state of young people, and often contradictory. Most decisions are made step by step.

Randomevent is good at drawing inspiration from past and present youth cultures and combining these ideas about culture and society with traditions and roots.

Random sampling of street, Internet, retro in 1990s and other elements continue to influence youth groups through music, art, parties and other forms.

At present, the brand focuses on the three elements of city, daily life and street, and its overall style is biased towards simple American streets, which is more in line with the aesthetic and fashion trends of young people.

Randomevent SS20 spring/summer collection

Although it is not too early to be established, Randomevent takes into account the trend of culture and business interests, and its development momentum has become stronger in recent years.

Not only has millions of fans, but also stars such as Jackson Yee, Tizzy T and Leo bring their goods with them, and also launch co-branded products including Vans, New Balance, PUMA and other first-line brands.

Up to now, these are five of the top ten brands in China, including CLOT, MYGE, ANB BRAND, ROARINGWILD and Randomevent.

Brands with different styles are recognized in industry and commerce, and they are the first echelon of the national tide.

Later, I will continue to count the brands that may be the second echelon in the national tide, that is, some brands that sell well, but may not have a strong voice in the circle.

If you have different opinions or have a brand you like, please leave a message for discussion.

Of course, I hope everyone will pay more attention to POPSONAR! We will continue to produce fashion information with content value for you in the era of information explosion, waiting for you!