How do traditional brands build e-commerce channels?

With the development of e-commerce, Taobao's annual turnover is amazing. Now more and more traditional brands begin to pay attention to the construction of e-commerce channels, and even some emerging brands rely entirely on the development of e-commerce channels. How do traditional brands build e-commerce channels?

First, multi-platform operation. With the mutual killing between e-commerce platforms in the past two years, there are only a handful of comprehensive e-commerce websites that have survived. Tmall, JD.COM, Suning.cn, Gome Online, Amazon and other platforms. Traditional brands do online, and the above major platforms must be stationed in operation. Either open your own store or operate in the form of direct platform supply. In short, it involves several big platforms.

Secondly, pay attention to two key platforms-JD.COM and Tmall. Now, Tmall and JD.COM are the best online comprehensive websites. The online transaction volume of these two platforms can account for almost 80%-90% of the entire online sales. Traditional brands can basically guarantee their online sales and market share as long as they operate the online channels of these two platforms well.

Thirdly, balance the relationship between offline and online channels. The rapid development of online channels in recent years largely depends on the frequent price wars of online channels. Although traditional brands should attach importance to the operation of online channels, they should also try not to let online channels undermine offline development. The best way is to distinguish between online and offline modes. In this way, the price war can be well avoided.

Finally, attach importance to official website. Although, the transaction volume of major e-commerce platforms is very impressive now. But as a traditional brand, we can't ignore the construction of our own official website. Official website, with brands like Haier, Gree and Midea, is doing well. Brand official website is also a brand image display for users. As a traditional brand, official website must not be ignored.