Advertising planning process encountered these problems?

I. To train information awareness

Essential point 1: the latest information is the magic weapon of planning victory.

Point two: information awareness so that you can always find useful information.

Point 3: Clarity of purpose makes information gathering easy.

Point 4: Don't overlook the smallest piece of information, which may contain a "gold mine".

1, processing the latest information, pay attention to social hotspots.

2, the degree of sensitivity to information is directly proportional to the insight of information. Sensitivity is what makes it possible to find useful information.

3, the goal is clear in order to make trade-offs on information, leaving the most valuable information.

4, the importance of subtle information, big ideas are often born from small places.

6?1 market research is always effective and valuable information.

Three, advertising planning information sources

The first step is to collect readily available information, that is, second-hand information:

1, books and newspapers and magazines;

2, readily available in-house information;

3, information from government departments;

4, government registration information;

5, readily available reports.

The second step, advertising planning market research

Information everywhere Points: 1, do not limit the source of information to specific channels.

2, business activities have the information you need.

3, daily life has the information you need.

4, a variety of media have the information you need.