What media does the advertising agency release include?

Agency system refers to a series of advertising activities carried out by advertising agencies (advertising agents) within the scope of authority granted by advertising agents (advertisers). It is an advertising operation mechanism with advertising companies as the core and intermediary among advertisers, advertising companies and advertising media. It is an internationally accepted advertising management and operation mechanism. One of the main signs of the modernization of advertising industry is that advertising companies are in a central position in the whole industrial structure. For the relatively backward advertising industry in Chinese mainland, the media is in a central and strong position, and there is a saying that "a strong media is a weak company". The final establishment and implementation of advertising agency system is still the future development direction and basic trend of advertising industry.

Media organizations mainly include the following media:

1, traditional media (radio, television, newspapers, etc. )

2. Outdoor media (LED big screen, outdoor big brand, bus body, etc. )

3. Online media (portal, vertical website, APP, etc.). )

What media do you need to include? You need to choose according to your own situation and local market. Portal websites and vertical websites suggest acting as agents for Interactive Holding Group, which now has more than 20,000 media resources. APP suggested to be Meng Duo Da Rui's agent. At present, there are more than 200,000 apps that can advertise media resources.