How to improve the conversion rate of entering the store

The ways to improve the conversion rate of entering the store are: excavating the characteristics of the store, diversifying the products, laying out the page of the store, and reasonable marketing methods and prices.

1. Explore the characteristics of the store

The overall decoration style of the store, we must know that whether it is a physical store or an online store, good store decoration is an important factor affecting customers' entry into the store. In the case of homogenization of online stores such as Taobao, it can leave the deepest impression to decorate the store from the customer's point of view. Thereby increasing the number of repeat customers or collectors and paving the way for future forwarding.

2. Product diversification

The diversity of products meets the needs of different types of customers. Taking women's clothing as an example, different styles, styles, colors and sizes will be one of the factors that affect customers' purchase.

3. Shop page layout

You know, online stores are different from offline stores, and you can see and touch goods with your own eyes. Online stores can only perceive goods through pictures. So how to display the characteristics and selling points of goods in the shop page is particularly important.

Similarly, taking women's clothing as an example, we can display all the details after the description of the goods, and put relevant materials, size pictures, purchase details and so on on the page.

4. Reasonable marketing methods

Looking around the current online stores, almost all of them do not promote, but the implementation of promotion means is actually skillful. The means to attract new customers is probably promotion. For the setting of store coupons, merchants need to set them carefully. Explain the dosage and conditions of use clearly to avoid losing money.

There are also product coupons, which are only for single products and cannot be accumulated in multiple products. There are also fission coupons, and customers can share a certain amount of coupons, which can also bring traffic to the store.

5. Price

In the process of customers buying goods, price must also be the main reference condition. If the goods take the low-end route, the price must be set lower.

And when the goods are all high-end routes, then the price and quality must be met. But the vast majority of customers want to buy high-quality goods at lower prices, which is what we call the highest cost performance.