The broadcast volume of the glory of the king is 2 1 100 million more than that of the World Cup. What changes will happen to e-sports events?

It is reported that in 20 16 years, the number of e-sports users in China will reach1700,000, and will maintain a high user growth in the future. According to Newzoo's report, in 20 17, the global e-sports revenue (here refers to e-sports events and the revenue related to e-sports, the same below) will reach US$ 654.38+0.22 billion, an increase of 35.6% over last year, and it has maintained a large growth for three consecutive years. Among them, China's e-sports market revenue is 362 million US dollars, accounting for 15%, second only to North America, which accounts for 37%, and China's e-sports events are gradually emerging.

In addition to the increase in the scale and income of domestic e-sports users, the development of telephone competitions in recent years is also inseparable from the support of local governments and traditional industries. On the one hand, the change of local government's attitude towards e-sports events has led to the establishment of regional e-sports associations and the entry of e-sports clubs in related cities, which has gradually evolved into the traditional sports characteristics of regionalization of e-sports events; On the other hand, the increasingly penetrating e-sports events also affect the views of traditional advertisers such as fast-moving consumer goods and automobiles, so that these enterprises that were not closely related to the e-sports industry also began to sponsor the blue ocean field of e-sports events. Interested, even involved.

E-sports events have begun to enter the high-speed lane of e-sports industry development. So, what changes will happen in the future e-sports events?

The total broadcast volume of KPL Spring Games in the glory of the king exceeds that of the World Cup, and e-sports events have penetrated into mainstream groups.

With the upgrade of webcasting and the habit of young users socializing through games, e-sports events have attracted more and more attention in recent years and gradually penetrated into mainstream groups.

E-sports events have a tendency to catch up with traditional sports events recently. Taking League of Legends' Chinese mainland League LPL as an example, we found the gamma data through Baidu Index, and the search index of LPL even surpassed the ongoing Super League for many times, which shows to some extent that the influence of e-sports events has begun to approach traditional sports events.