Traditional Culture Encyclopedia - Traditional virtues - The company has transformed artificial intelligence and big data. Has the company changed its name?
The company has transformed artificial intelligence and big data. Has the company changed its name?
Here are some suggestions for choosing a company name:
(1) Naming of Special Words
There are two kinds of special words: one is the words used in some industries, and the other is the words that some industries especially like in the long-term historical development. Chinese medicine shops use the word "Tang", just like Rentang and Cai Tongde Tang. The "rooms" used by western pharmacies such as Huamei Pharmacy and Guanxin Pharmacy; Western restaurants use the word "she", such as Huamei Western Restaurant and Deda Western Restaurant.
② Named in Kyrgyz.
Words such as "Xing", "Dragon", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops. This is because businessmen in the old days like to take chances and pay attention to eloquence. For example, the time-honored Yueshengzhai was founded in 1775, and its name is Yueshengzhai, which means "prosperity every month". Beijing Shuanghesheng Five-Star Brewery, the first brewery opened by China people, was mainly funded by Shandong people Zhang Ge and Hao Sheng. The name "Shuang Hesheng" means "the two sides are jointly organized and the fortune is prosperous".
(3) cater to the naming method
Use auspicious words that people like in company store names to cater to customers' pursuit of happiness and attract business.
(4) justified
As mentioned earlier, Matsushita Electric Company of Japan and Ford Motor Company of the United States belong to this naming method.
(5) Naming method of elegant characters
This method of shop naming is a unique commercial naming in China. Influenced by Confucianism, China has the traditional concept of emphasizing literature and restraining business, so some businessmen name business occasions as literati's study, such as Zhai, Pavilion, Xuan, Ju and Garden.
(6) Colloquial nomenclature
Common sayings are colloquial, and the names of enterprises and companies named by common sayings are acceptable to most people. The famous Wang pockmarked and Goubuli belong to common sayings. Loud names such as "delicious" melon seeds king and "rare" ribs give people a sense of intimacy.
(7) Homophonic nomenclature
Naming shops in this way seems to happen occasionally, which attracts people's attention. For example, a boss named Yu Pinghan in Shanghai, "Yu Conscience Pharmacy", is only homophonic with "conscience" in pronunciation, which makes the public feel that the boss is sincere in doing business and does not make money.
(8) Boasting nomenclature
Name the company by boasting, mainly to reflect the company's commitment, product quality and other strengths in the current company name, add faith to yourself, put pressure on opponents, and give the public a sense of trust. For example, Shanghai Jincheng Arts and Crafts Co., Ltd. means that it is invincible in the competition. For example, Jincheng Tang Chi and Shanghai Lean Glasses Co., Ltd. mean that the company can strive for perfection in all aspects.
(9) Symbol naming method
Logo naming method is mainly based on physical objects to highlight the obvious characteristics of enterprise companies, and now it has developed into a part of CIS (Enterprise Identification System) internationally. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.
(10) brand naming method
Brand naming generally means that enterprises will use their own brand names in the future after creating brand-name products. For example, Haiyuan Lubao Golden Pen Factory and Shanghai Phoenix Bicycle Company all take company names based on their own brand products "Lubao Golden Pen" and "Phoenix".
I hope I can help you.
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