Alibaba's corporate culture (spirit, system, behavior, material)

1. The spiritual level is the core layer of enterprise culture, the basis and principle of forming enterprise system culture and material culture, and determines enterprise system culture and material culture. It includes corporate mission, vision, values, management concepts, etc. It is the sum total of corporate ideology. At the spiritual level, values, beliefs and codes of conduct in the form of ideas are the core of the whole corporate culture system. It permeates and shapes the "Alibaba" values of managers and employees from all levels, thus generating their sense of identity and belonging to Alibaba enterprises, giving them motivation to work, and employees who will not slack off can promote the survival and development of enterprises;

2. The institutional level, including the organizational structure and management system of Alibaba enterprises, adapts to Alibaba's ideology such as entrepreneurial spirit and values, which is mainly reflected in Alibaba's various rules and regulations;

3. On the behavioral level, Alibaba has a set of code of conduct that has been refined over time, clearly telling managers and employees at all levels what to do, which makes all levels of the company orderly and highly efficient;

On the material level, Alibaba has established its own "Alibaba" brand through years of development, which has laid a solid foundation in the hearts of the masses as a symbol and symbol of the enterprise. The material level of Alibaba's corporate culture can reflect many characteristics of its spiritual culture, which is worth learning from other Internet innovation enterprises.

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