Characteristics of online sales of traditional insurance

Compared with traditional offline insurance, online insurance has the following differences.

1. Online insurance enables potential customers to collect and understand insurance information more quickly and in detail; Allow potential customers to choose their own insurance products.

2. Product information is more transparent, which breaks the information asymmetry; All information about the product, such as coverage type, coverage, premium and disclaimer, can be easily found.

3. Compared with offline sales, the sales cost and advertising cost of online insurance are greatly reduced, and the insurance premium rate is also relatively reduced.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.