What are the basic principles of building a new retail ecology?

The basic principle of building a new retail ecosystem is to transform the business ability of new retail.

New retail is not a terminal form, but a set of channel combination logic. Omni-channel is people-centered, not once commodity-centered; It takes time as its value and breaks the traditional space value. The important foundation for the existence and development of the new retail business model stems from the gradual improvement of people's requirements for personalization, immediacy, convenience, interaction, accuracy and fragmentation in the shopping process.

To meet the above needs, we need to rely on smart shopping methods to some extent.

Characteristics of new retail ecosystem:

In the new retail era, through the deep integration of online and offline members, points, orders and inventory, starting from the establishment of the target group information base, we use big data technology to collect detailed customer database information, and trigger key behaviors through consumers' use of electronic devices, laying the foundation for improving marketing accuracy and transaction success rate.

Create and meet consumers' demand for quality and personalization, truly realize the customer-centered goal, and thus establish a better online and offline shopping experience for customers.