Cases of Corporate Image Shaping in China and Abroad

Corporate image shaping: it refers to the concretization of enterprise management concept and corporate image concept in each visual shaping element. The concept of shaping has three centers of gravity: image, function and system. CIS Corporate Identity Design

Origin of CIS

Chinese enterprises imported CIS in the mid-80's, along with the wave of opening up into mainland China, the first to import CI is the Guangdong Sun God Company and achieved great success. After that, "Jianlibao", "Li Ning Brand", "Lepai's", "Asia" and other successive introduction of CI has also been successful. Successful.

CIS Introduction

CI or CIS is short for Corporate Identity System. CIS is generally translated as Corporate Identity System, or Corporate Image Strategy. It is a kind of winning strategy sprouted in the fierce international competition.CI studies the fourth kind of resources - intangible assets.

Corporate Image Definition

CI is a social organization in order to shape its own image, through a unified visual design, the use of the overall communication system to convey the organization's business philosophy, corporate culture and business activities to highlight the personality and spirit of the enterprise, and the establishment of a two-way communication with the public, so that the public to produce a sense of identity and **** with the values of a strategic activity and function.

CIS Scope of Application

CI is not only suitable for business organizations, but also for individuals. If you engage in personal planning before your job search, you are likely to receive unexpected results.

Corporate image refers to the overall impression and evaluation of the enterprise by the public and the employees of the enterprise. Corporate image can be established and adjusted through public **** relations activities. Corporate image is composed of many factors, specifically can be expressed as follows:

(a) product image, refers to the quality of the product, performance, price, and design, shape, name, trademarks and packaging, etc. to give a person's overall impression.

(ii) staff image, refers to the staff's service attitude, professional ethics, enterprising spirit, as well as attire, instrumentation and other mental outlook to the outside public overall impression.

(3) subjective image, refers to the business leaders imagine the impression held by the outside public on the enterprise.

(d) Self-expected image, refers to the members of the enterprise, especially business leaders hope that the outside world of the impression held by the enterprise.

(5) the actual image, refers to the impression held by the outside world on the current situation of the enterprise, is the real image of the enterprise.

(F) public **** relations image, refers to the enterprise through the efforts of public **** relations activities, in the public impression of the enterprise itself.

References:

Corporate Image_Baidu Encyclopedia