Why are young people unwilling to inherit traditional culture?

Time-honored restaurants make so much money, why don't young people want to pass it on?

first, the "burden" of innovation is too heavy. Time-honored enterprises generally have their own flagship products, and the products and brands are deeply tied and achieve each other. However, how to adapt the products born in the age of material scarcity to the new consumption environment is a necessary question for time-honored enterprises. Take the time-honored food products as an example, the classic products are often high in oil and sugar, and it is increasingly difficult to adapt to the tastes of young people. When developing new products, we are faced with the burden of "being authentic", and we are worried that we will lose our old customers and win over young people.

second, there is no ambition in market development. We found that some time-honored enterprises are accustomed to "coming here by name", but they don't pay attention to "spreading branches and spreading leaves". An old brand interviewed by a reporter is famous at home and abroad, and foreigners are full of praise when they come to the store to taste it. In the store, there are photos of celebrities from all over the world. Some overseas Chinese will place orders from overseas every holiday. However, over the years, enterprises rarely take the initiative to go out and explore overseas markets.

thirdly, the operating mechanism is "inflexible". A reporter visited and found that many time-honored brand leaders bluntly said that some time-honored restaurants were conservative in pioneering and innovating, while private enterprises faced some practical difficulties in their operation, which also made it difficult for time-honored brands to forge ahead. This is also a factor that young people are unwilling to pass on.