Prospect analysis of tattoo industry

Although the development of tattoo industry has a wide range of topics, I want to discuss the development direction of tattoo industry according to the present situation and future development direction of tattoo industry seen in my city and most cities. First of all, let's learn about the composition of tattoo shops in the city. There are countless tattoo shops every year, but few can survive for a long time. Most of them are storefronts. These stores have many disadvantages in the safety of tattoo equipment and tattoo environment. For example, if the tattoo shop is located on the roadside, it needs enough space and has strict hygiene requirements for the surrounding environment.

First of all, if you open a tattoo shop in downtown, it is difficult to retain guests, although there is a large passenger flow but not enough space. The sanitary environment is simply out of the question. After a while, the guests came in and another wave of guests went out. The dust in the downtown area will soon invade your territory, and you have no time to take care of it. Often a day has not passed, a thick layer of dust accumulates on the table, which increases the chances of customers being infected, and the store rent in the city center is also expensive. You need to raise all your quotations to make up for the shortcomings in operating income in your industry. When customers find the price difference between your home and his home after comparing prices around, it is easy to trigger a price competition. Price war is a business strategy suitable for those daily necessities that are mass-produced, but not suitable for the operation of tattoo shops. It will make you lose a lot and even become a vicious circle in business. Of course, the advantage is that there are many guests and you won't be in the mood to get a tattoo. A batch of tattoos is a self-deceiving way to make money. The guests can't stay, and the tattoo quality can't go up. Although they have earned this sum, the next sum will never be settled. Guests will eventually choose a serious and responsible storefront to introduce their friends.

This traditional business model relies entirely on people to get tattoos, which is not recognized by every tattooed guest. Some guests do it in secret places, which requires few people or independent tattoo space. It is often difficult for roadside shops to have such conditions, thus losing customers. One is that most tattooers have certain economic conditions, but they are very concerned about what kind of tattoo shop to choose. First of all, tattoo shops are professional, and the environment and atmosphere in tattoo shops are also very important. As soon as the guests go, they will see that you are just making totem, wolf head, tiger, snake and dragon patterns, and the tattoos are all strange young people. The overall tattoo atmosphere and grade are not up, it is difficult for guests to trust your craftsmanship, and the price is not up. Often the tattoo industry needs a good atmosphere, first of all, the decoration, the boss of the clerk and other manners, the source of customers, so that guests will feel like tattoos after coming, so that they will believe that it is right to come to this tattoo shop to get tattoos.

At present, most colleagues who run this kind of tattoo shop in the early days have begun to turn to the studio business model. This model has actually existed for a long time in some developed countries. Although it is not as easy to be found as street shops, it further filters out those idle people who just come for advice and are curious to enter the store. You know those idle people don't go to your roadside shop all day. There is nothing you can do. Further filter those guests whose tattoo purpose is not clear, and further let you have enough time and space for liberation. You only need to attract customers in the form of outdoor advertising and online publicity for those guests who have already made an appointment and those who are about to get tattoos, mainly by receiving guests online. When we make an appointment to come to the store after further clarifying the tattoo purpose of the guests through communication, we can work and arrange efficiently. The sanitary environment in the store can reach a very good standard, and the reception of guests is more convenient, so it is not difficult to accommodate two or three waves of guests like a storefront tattoo shop, and the quality and level of guests have also been greatly improved. Those idle people are no longer your regular customers. Guests who really want tattoos can stay, and the working environment is relatively quiet and leisure, not like a metropolis. On the one hand, you should worry about your tattooed guests, on the other hand, you should pay attention to the tattooed guests in your store.

On the other hand, your tattoo works can be done quietly and carefully in such an environment. Good tattoo works are the core of your tattoo shop. With good environmental assistance, guests who have done tattoos in small shops will find those truly professional tattoo shops to get tattoos with their understanding of the tattoo industry and their ability to appreciate tattoos. People come to your studio and find that the environment is good, and the tattoo technology and craft are good. In the future, even if they don't get tattoos, they will take the initiative to introduce their friends to you, which has become a benign business and cycle. Only when more and more guests come to your store can the price of your tattoo be guaranteed. The future operation mode of professional tattoo shops will gradually develop to this kind of studio and online marketing mode, which is the development direction of future tattoo shops.