China classical tradition greets you about the role of elements in design! Or the role of China classical cultural elements in pattern design!

China traditional design elements are the unique landscape and precious wealth of oriental culture. It has a wide range of themes, rich connotations, diverse forms and a long history, which is irreplaceable by other art forms. In the world of art, it shines with the unique charm of oriental culture. How to understand the relationship between traditional plastic arts and modern design, make it more widely and deeply applied in modern design, and create diversified design trends under the trend of "international design style" is a topic faced by a new generation of designers. This exhibition is based on the understanding of traditional art forms, transforming, refining and applying traditional elements to make them more characteristic of the times. The application of traditional elements, such as dragon and phoenix patterns, longevity pictures, blessings and so on, has made many attempts in graphic design.

First, the concept of traditional cultural elements and its application in modern poster design

The so-called "traditional culture" refers to the organic composition system of the Chinese nation based on Confucian ideology and culture and containing various other ideological and cultural contents. China traditional culture aims at the inheritance of China culture, emphasizing the origin of China culture and the objective cultural heritage passed down. Absorbing representative things from traditional culture can be called traditional cultural elements. What can represent the traditional cultural elements of China? Chinese civilization has developed a long history of cultural knowledge of 5,000 years, and the traditional cultural elements naturally cover a wide range. The following are several elements: China's calligraphy, seal cutting, Chinese knots, Qin bricks and tiles, Peking Opera masks, shadow play, China lacquerware, Han bamboo slips, Oracle Bone Inscriptions, Four Treasures of the Study (inkstone, pen, rice paper and ink) vertical binding books, paper-cutting and kites.

Design is purposeful planning, and poster design is one of the forms that these plans will take. In poster design, you need to use visual elements to spread your ideas and plans, and use words and graphics to convey information to the audience, so that people can understand your ideas and plans through these visual elements. This is the definition of our design. Design should be touching, enough details can impress people, graphic creativity can impress people, color taste can impress people, material texture can impress people ... an organic art combination of various design elements. In design, the basic elements are equivalent to the components of your work, and each element should have the purpose of transmitting and strengthening information transmission. Traditional cultural elements cover such a wide range, which is fertile ground for designers to absorb nutrition and has profound enlightenment and reference significance for poster design. In China, with such a profound cultural heritage, designers can get inexhaustible sources of design.