Shake Shack's effect of telling China's story is big

The effect of shaking voice to tell a good Chinese story is big. Show the charm of Chinese culture. In order to build a strategic communication system with distinctive Chinese characteristics, the short video platform initiated topics related to excellent traditional Chinese culture, utilized high cultural content as the leading role, relied on the platform's huge user base and data advantages, and exerted the advantages of interactive, nodal, and instantaneous communication, and made efforts to improve the influence of international communication of Chinese culture, the appeal of Chinese culture, the affinity of China's image, the persuasive power of Chinese discourse, and the guiding power of international public opinion, and effectively promoted the pan-entertainment social platform to expand the cultural field. The platform has also been able to effectively promote the pan-entertainment social networking platform to expand and deepen its cultivation in the broader cultural content area.