Enterprise marketing course

(1) What courses do you major in marketing?

The courses studied by marketing majors include: management, microeconomics, macroeconomics, management information

(1) What courses do you major in marketing?

The courses studied by marketing majors include: management, microeconomics, macroeconomics, management information system, statistics, operational research, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, etc.

(1) Extended reading of enterprise marketing course;

In addition to the above courses, commercial banking practice, human resource management, market research and forecast, distribution channel management, banking marketing, service marketing, customer relationship management, pricing management, modern marketing technology, marketing innovation, advertising theory and practice, finance and taxation, public relations, advertising communication, promotion management, business etiquette, business negotiation and so on are also courses that marketing majors will involve.

⑵ The main courses of marketing

Management, microeconomics, macroeconomics, management information system, statistics, operational research, accounting, financial management, marketing, economic law, consumer behavior, consumer psychology, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, commercial banking practice, human resource management, market research and prediction, distribution channel management, bank marketing, service marketing, customer relationship. Modern marketing technology, marketing innovation, advertising theory and practice, finance and taxation, public relations, advertising communication, promotion management, business etiquette and business negotiation.

⑶ What courses are there in marketing?

Main courses: basic accounting, statistics, marketing, international marketing, market research and forecast, business psychology, advertising, public relations, monetary banking, economic law, international trade, college English, economic mathematics, computer application, etc.

(4) What courses are there for marketing majors?

Undergraduate major in marketing

The main courses offered by this major include microeconomics, macroeconomics, management principles, basic accounting, introduction to commodity science, statistics, organizational behavior, economic law, market research and prediction, marketing, financial management, business communication, market pricing, international marketing, international trade theory and practice, management information system, promotion and business negotiation, modern advertising and so on. This major trains compound talents with solid basic theories of market economy and marketing, basic knowledge of commodities, basic skills of modern marketing and enterprise management, and innovative spirit. After graduation, students can engage in technical supervision, foreign trade, marketing, commodity market development, market research and prediction, commodity quality supervision and quality management, enterprise ISO9000 quality system audit and certification, enterprise planning and management, commodity import and export business management, commodity advertising planning, e-commerce and so on.

5] What courses are there in marketing?

There are many courses for marketing majors.

It depends on the school.

But there will always be

Advanced mathematics

statistics

probability theory

western economics

economic law

English

basis of accounting

manpower management/scheduling

These public basic courses

In addition, there is marketing.

Marketing English

consumer behaviour

Circular introduction

Business negotiation skills

These courses

[6] What courses do you study in marketing (marketing management)?

Specialized courses in marketing: marketing management, product development, channel management, advertising, pricing methods and strategies, logistics management, service marketing, brand management, sales promotion and strategic management.

Elective courses of marketing: relationship marketing, corporate culture, graphic design, e-commerce, CIS strategy.

Used to be a major in marketing.

First of all, the undergraduate part

1, main course:

Microeconomics, macroeconomics, marketing, management principles, consumer behavior, market research and prediction, marketing channels and logistics management, advertising, business negotiation, marketing organization and promotion management, marketing planning, international marketing, brand and image strategy.

2, graduates should acquire knowledge and ability:

Master the basic theories and knowledge of management, economics and modern marketing.

② Master the qualitative and quantitative analysis methods of marketing.

③ Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems.

(4) Familiar with national marketing guidelines, policies and regulations, and understand international marketing practices and rules.

⑤ Understand the theoretical frontier and development trend of this discipline.

⑥ Master the basic methods of literature retrieval and data query, and have certain scientific research and practical work ability.

3. Main practical teaching links:

Including course practice and graduation practice, it is usually arranged in 10- 12 weeks.

4. Length of study: four years.

5. Degree awarded: Bachelor of Management.

6. Similar major: business administration.

Second, the expert part.

1, graduates should have:

Master the basic theory, basic knowledge and basic skills necessary for marketing specialty; Familiar with relevant economic regulations and policies; Have the necessary market research, market development and promotion capabilities.

2. Length of study:

Three years, according to the relevant regulations, you can take the college entrance examination.

3. Application conditions:

People's Republic of China (PRC) citizens, compatriots from Hong Kong, Macao and Taiwan, and overseas Chinese, regardless of gender, age, nationality, race, education, health status, place of residence, etc. You can apply according to your actual situation, but candidates must have a nationally recognized college degree when applying for undergraduate graduation.

(7) Extended reading of enterprise marketing course:

The concept and theory of marketing were first introduced into the production field, first into daily necessities companies, such as small packaged consumer goods companies, then into durable consumer goods companies, then into industrial equipment companies, and then into heavy industry companies such as steel and chemical industry. Secondly, the service industry is introduced from the production field, first airlines and banks, then insurance and securities finance companies.

Later, it was used by lawyers, accountants, doctors, architects and other professional groups.

Since everything in capitalist countries has become a commodity, even its social and political fields have been commercialized, the principles and methods of marketing have also been applied to these fields, such as the application of marketing methods to universities, hospitals, museums and the implementation of policies.

Another example is that France uses marketing principles and methods to understand the public's views on the abolition of the death penalty and the expansion of Europe, subdivides the market according to the different political views of the public, and then uses advertisements to influence or change the public's opposition to the * * * policy;

Another example is that political parties and political candidates in western countries use marketing methods to segment voters, advertise for voters and win their support. The application of marketing has also expanded from domestic to international markets.

In line with the expansion of marketing application, marketing has expanded from basic marketing to industrial marketing, service marketing, social marketing, political marketing and international marketing.

The contents of marketing are mainly some basic knowledge, basic concepts and basic methods that reflect general laws, solve general problems and have universal guiding significance. It can be said that as long as there are areas of exchange, there will be applications of marketing.

The application field of marketing is very extensive. In different fields, some professional marketing branches based on marketing are gradually established.

Such as service marketing, tourism marketing, railway transportation marketing, real estate marketing, insurance marketing, pharmaceutical marketing, electronic product marketing, location marketing, university marketing, marketing or other non-profit organizations marketing.

Therefore, when learning marketing, when solving some specific professional problems, we need to further study some professional marketing theories.

What courses are there for marketing majors?

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Training objective: to cultivate international and domestic senior marketing and economic management talents with strategic vision, modern thinking and innovative consciousness, management and ability in management, economics and marketing, profound and solid basic knowledge, strong practical skills, ability and quality in analyzing and solving problems, and good professional ethics and professionalism.

Main courses: introduction to commodity science, statistics, organizational behavior, economic law, market investigation and prediction, marketing, financial management, business communication, market pricing, international marketing, international trade theory and practice, management information system, promotion and business negotiation, modern advertising, etc.

Employment orientation: Graduates of this major are suitable for marketing and economic management, business marketing planning and market development in industrial and commercial enterprises, foreign trade, technical supervision, trade groups and companies, customs and secondary vocational and technical schools.

What are the marketing courses?

Marketing courses are as follows:

Management, microeconomics, macroeconomics, marketing, management principles, consumer behavior, advertising, business negotiation, marketing organization and promotion management, marketing planning, international marketing, brand and image strategy, marketing ethics and marketing strategy.

1, "Management" is a comprehensive interdisciplinary subject, and it is a science that systematically studies the basic laws and general methods of management activities. Management is produced to meet the needs of modern socialized mass production. Its purpose is to study how to improve the productivity level under the existing conditions through the reasonable organization and allocation of human, financial and material resources.

2. Microeconomics ("Microeconomics" is the free translation of the Greek word "μ ι κ ρ ο", which means "small"), also known as microeconomics, is a branch of modern economics, and mainly takes a single economic unit (single producer, single consumer and single market economic activity) as the research object. Microeconomics is an economic theory that studies the economic behavior of a single economic unit in society and how to determine the individual value of the corresponding economic variables. Also known as market economics or price theory.

3. Macroeconomics, English is an economic field that uses the general statistical concepts of national income, investment and consumption to analyze the laws of economic operation. Macroeconomics is relative to microeconomics.

4. Marketing is the process that goods or services are handed over from producers to consumers. It is a series of activities carried out by enterprises or other organizations to meet the needs of consumers. Marketing is a science that systematically studies the regularity of marketing activities.

5. Advertising is an independent subject. It is a science that studies the history, theory, strategy, production and management of advertising activities. At first, the knowledge about advertising was only seen sporadically in some chapters of journalism and economics, which was very unsystematic. Until now, advertising knowledge is still one of the components of these disciplines, such as journalism, marketing, enterprise management, business psychology and so on.

(9) Extended reading of enterprise marketing course:

General situation of employment

Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, promotional services and teaching and scientific research. Marketers are indispensable talents for large enterprises, and most small enterprises easily confuse the concepts of sales and marketing.

The main courses are business administration, basic accounting, financial management, management foundation, marketing, market research and forecast, marketing planning, business negotiation, human resource management, economics foundation, commodity science, statistics, e-commerce, logistics management, international business, customer relationship management and so on.