Traditional Culture Encyclopedia - Traditional virtues - What are the live e-commerce platforms?

What are the live e-commerce platforms?

Live e-commerce platforms are Taobao, Jitterbugs, fast hands and so on. Taobao platform: live main types: women's clothing, beauty, personal care home, mother and child live categories and prices: a variety of, because it is an e-commerce platform, but also an e-commerce platform founded nearly 20 years, categories have long covered all aspects of life, and live categories are equally diverse. However, because there are too many categories, the price of the product also varies greatly. Jitterbug platform: live main types: home daily use, women's clothing, food and beverage, live categories and prices: compared with Taobao, categories can only be considered rich, and in the selection of products is also to the young and explosive models. The price span of live products is also equally large, depending on the anchor with products. Racer platform; live main types: food and beverage, facial care, home daily use. Live streaming categories and prices: due to the influence of male users, although the categories are considered to be richer in the live streaming platform with goods, they are more male products. At the same time, the price will be relatively inexpensive, which is considered to be a representative of good quality and low price, but it is very sensitive to the price. Live style: mainly relying on trust + preferential to bring goods, the anchor is constantly using limited offers to urge users to buy, the shopping atmosphere is very strong. Live with goods refers to a number of Internet platforms, the use of live technology for merchandise online display, consulting and Q&A, shopping guide sales of new service mode, the specific form of the store can be opened by their own live room, or a collection of professional anchors to promote. "Live with goods" more interactive, more affinity, consumers can be like in the big box stores, and sellers to communicate and even bargaining; on the other hand, "live with goods" can often do the lowest price on the whole network, which bypasses the dealers and other traditional intermediary channels, directly realize the goods and consumers docking. It bypasses traditional intermediate channels such as dealers and directly realizes the docking of goods and consumers. Especially for the net red anchor, the essence of live is to let the audience see the ads, need to "spike" and other means to provide the greatest concessions, in order to attract consumers, sticky consumers.