"Fourteenth Five-Year Plan", proposed the protection and development of Chinese old brands, you know?

"Fourteenth Five-Year Plan" program put forward "protection and development of Chinese old, enhance the influence and competitiveness of independent brands". In January of this year, the Ministry of Commerce and other eight departments issued "on the promotion of the innovative development of the opinions of the old", requiring "to promote the sustainable, healthy and high-quality development of the old", to meet the people's growing need for a better life.

Nowadays, the old has long ceased to be spotted face, the same products for a hundred years, many of the old enterprises to ride on the express train of Internet technology, and continue to innovate the way of operation, products and services, and strive to enhance the development of vitality. From now on, we will launch a series of reports on "Old Firms New Vitality", visiting old firms in the fields of restaurants, beauty, clothing, shoes and hats, food and beverage, etc., analyzing the new practices and exploration of enterprises in the innovation of products and transformation of methods, and exploring how to better play the cultural and brand advantages of old firms to further release the potential of consumption and contribute to the strength of the industry. The company will discuss how to better utilize the cultural and brand advantages of the old firms and contribute to the further release of consumption potential.

--Editor

The old restaurant brands are a gold standard in the consumer market and in the eyes of customers. The Ministry of Commerce recognized two batches of ****1,128 Chinese old brands in 2006 and 2011, and more than 3,000 local old brands have been recognized in various places, including Beijing Quanjude, Emei Restaurant, Guangzhou Restaurant and a number of other long-established restaurant brands.

In recent years, a number of old food and beverage companies have adhered to the customer-oriented, advancing with the times business philosophy, followed the trend of consumer upgrading, and innovated and developed while adhering to the cultural connotation.

Highlighting the traditional cultural undertones - cultural characteristics more intense