What are the common sales routines of e-commerce?

Quite a few. The main sales routines can be considered from the price and customer service.

There are many kinds of prices. Basically, the unit price set by the product determines the direction of subsequent operations.

Is it to use low-cost drainage for private domain traffic repurchase? Or take profitable products and plan to be a wave of high-quality supply chain people? Or low-profit long-term operation?

You can also consider working hard on packaging, designing a logo printed on the packaging bag, which is relatively high-end and upscale, and putting some beautiful small gifts or card sachets inside. This low-cost routine can sometimes not only improve the customer's goodwill, but also help to drain to the private domain in the later stage.

Regarding customer service, we pay attention to it before and after sale. Contact customers before sale, try to understand their purchase intention as much as possible, and reduce the possibility of malicious orders. At the same time, you can also drain the private domain through things like "joining the group/watching the live broadcast preferential policies". After-sales tracking has returned customers' rejection reasons, and feedback statistics for optimization.

The above are some of my experiences in doing secondary e-commerce. Some tips to do Taobao or other platforms can also be used.

Recently, I saw a Tik Tok anchor trying to use low-priced goods to operate drainage at a loss, and then promoted the live broadcast room with video materials. Judging from the sales volume, the effect is quite good. However, because there is no further follow-up, it is impossible to observe the overall effect, which is for reference only.

The following is a video of one product of EDX Big Data Platform, which can be used as a reference.