How to do corporate public opinion monitoring to prevent problems before they occur

For an enterprise, important customers, publicity effect, product or policy feedback, related partners and enterprises, and the enterprise's own image are all objects of public opinion monitoring. Information monitoring is a long-term, workload work, which can be accomplished with the help of public opinion monitoring systems and software. For public opinion monitoring, Xiyin has the following suggestions:

1. Specialized supervision mechanism. Designate a special public opinion supervision and management team, skilled in the use of the public opinion system, to carry out daily public opinion configuration and monitoring work, to ensure that the key matters and daily matters of the enterprise are within the scope of monitoring, combined with the system early warning found to be related to sensitive public opinion reported in a timely manner.

2. In the face of inaccurate reports on the Internet, we will release the latest and most authoritative information in the first time, and publicize the truth of the incident, the solution measures and the progress of the solution, so as to satisfy the netizens' right to know about the relevant events.

3, is fast and timely investigation of the incident. Focus on the aftermath of the treatment, the cause of the investigation and accountability, and even invite netizens to participate in the investigation and handling of the incident, fully respecting the right to participate in the netizens and the right to monitor.