From Weibo WeChat to online celebrities, how much has China changed from the media in recent years?

From "The First Year of Weibo" to "Internet Industry"

In 20 10, Weibo became the fastest-growing application in the Internet industry in China, which was called "the first year of microblog". Weibo has greatly changed the channels for China people to receive information and express their opinions, and witnessed the transformation of journalists and public service organizations from traditional media to new media. However, due to the "short, flat and fast" characteristics of Weibo, the information is one-sided and fragmented, and the nascent "public * * * field" has to face government intervention, and all kinds of "public * * * discussions" initiated by Weibo once declined.

However, the depression after the first year of Weibo is actually the undercurrent and energy accumulation behind it. Industry giants have clearly foreseen that new media will bring a different pattern of the times, and began to seek innovation and change. Just last year, Zhang Quanling, a senior host of China Central Television International Channel, announced his resignation, which attracted the attention of all parties. She said that the development of the internet has fueled her determination to transform. Prior to this, Liu Jianhong and Huang Jianxiang, hosts of CCTV Sports Channel, had left their jobs and switched to video websites. Last year, Ma Dong, the chief content officer of iQiyi, a leading brand in China's video industry, was also the host of its flagship program "Qi Pa Shuo". He used to be a member of CCTV. With the help of this project, Ma Dong has now set up his own media company.

On the other hand, in the voice of China's real economy, China's Internet economy is booming. Taking advantage of the east wind of "Internet economy", the Internet industry continues to heat up, which not only promotes the rise of emerging industries, but also brings new survival and development space for some traditional industries, and cultural industries are one of them. Compared with the Weibo era, the works produced in the post-Weibo era are more standardized, more elite and more systematic.

From 20 10 to 20 15, the role of new media in China's civil society has not weakened, but has shown signs of maturity. China's network ecology has been vigorously promoted from the initial stage of lack of autonomy and information confusion to today's economic industry supported by the Internet, which reflects the transformation process faced by China's economy and, to a certain extent, the continuous demand of China citizens for the public sector.

From "Grassroots" to "Elite": From Media to Talk Show

While the "celebrities" of traditional media are constantly leaving, the grassroots in the network society also gain a place in the Internet competition with the help of self-media power. But today's "grass roots" are different from those of 20 10. After five years of precipitation and fermentation, today's "grassroots" is actually a "grassroots spokesperson" with a certain quality and a certain fan base. They are dressed as "grassroots" and record elite programs. Some "spokesmen" started out as "going it alone" and formed their own teams for further development after a certain foundation. More "spokesmen" did not make their own programs from the beginning, but established a fairly clear audience goal and collective creation of commercial value. They produce novel, high-quality and systematic program content through the behind-the-scenes team, and then broadcast it by the market-recognized video platform. This series of tempered video programs is essentially different from the fragmented "public discussion" formed in the "grassroots era" in Weibo five years ago.

▲Papi sauce is a typical representative.

Online programs have changed from pan-entertainment to elite system knowledge, and online audiences have also changed from vulgar entertainment in the past to high-educated and high-income people. The director of "Iqiyi" mentioned above once said in an interview: "At the earliest, we still had a misunderstanding that the Internet was vulgar and the elite culture was not here. However, we will find that some open classes and documentaries will attract high-quality audiences. " When this elite culture establishes a mass base in the network society and discusses it independently and rationally, it is the performance of the mature development of the public sector. Based on the needs of social citizens, the team designs and analyzes the scheme, screens and standardizes the knowledge information, and then expresses it by individual leaders to convey some attitude to the outside world, and then gets feedback from citizens and updates it in time. In the process of coming and going, build a high-quality public domain.

At present, under the stimulation of Internet thinking and the promotion of "internet plus" mode, a number of high-level talk show works have emerged, such as Luo Zhenyu's Thinking in Luo Ji and Gao's Strange Talk in Xiao Song. These works have an "elite" systematic knowledge system under the "grassroots" style of setting and lens switching. Of course, not all video programs on the market can reach a similar level. However, it is undeniable that the online video represented by them is creating a more perfect public sphere for China citizens and a more noble public pattern for civil society.

▲ Excellent version by Luo Zhenyu.

New regulations for online publishing services are issued.

Facing the entrepreneurial upsurge of the Internet culture industry, the Regulations on the Management of Online Publishing Services jointly promulgated by the State Administration of Radio, Film and Television and the Ministry of Industry and Information Technology of China came into effect on 10 last month. This regulation regulates the licensing, management, supervision and guarantee of publishing services. Although there are many unclear details that need to be further explained, it can be understood that this is a tentative step taken by the China regulatory authorities to avoid arbitrary measures when the situation gets out of control in the future.

What attracts people's attention is that it is not clear whether "self-media" individuals or institutions including Weibo and WeChat official accounts are also included in the subject that needs to apply for online publishing license, which is still controversial. The living space from the media is closely related to the development of the public sphere under the Internet. Whether the public sphere can develop in a healthier and more mature direction in the future depends largely on the vigorous and benign development of the media. This new regulation explains how the media develops and deserves further attention.