Traditional enterprises how to open the door of e-commerce!

, for e-commerce marketing large-scale impact on the traditional marketing market to put forward their views, the most prominent three:

One is the e-commerce marketing brought by the network brand is a relatively independent system, there are brands on the network has been far more than the brand awareness of the traditional marketing market, but once the case of the network brand and the development of the case, many portals or the traditional media network of the high-speed development of the brand can not be adapted at once, and in some ways show great ignorance. Brand high-speed development can not be adapted at once, and in some aspects of the performance of the very ignorant, skeptical of the formation of network brand advertising suspicion? The birth of many online brands has become a stepmother

raised, blocked everywhere. Explain the rapid development of e-commerce marketing, that is, even engaged in network operation of many portals, also can not adapt to the network brand economic development of new things quickly identify and adapt.

The second is the development of the network economy, the most unable to adapt to the traditional dealers, almost 99% of the dealers engaged in traditional marketing, for e-commerce marketing in the ground and air operation of the netizens know nothing about it, and e-commerce in all its forms of distribution behavior is very exclusionary. The formation of a network of businessmen to enter the ranks of traditional dealers in the counter-current competition. So that the traditional dealers are facing a large number of market share by the net business through the combination of ground and air operation, pulling away a large number of traditional business, in particular, the original chain marketing system from the traditional to the network entity combined with the double insurance marketing, seriously restricting the dealers of the original advantages of the formation of traditional dealers and the network of network business competition in the market between the dealers.

Third, a large number of small and medium-sized enterprises, but also began to engage in e-commerce marketing, according to the relevant professional company's statistics, this year, China's small and medium-sized enterprises, especially end-products enterprises almost 39% from the original traditional marketing to e-commerce marketing as the main body of the network marketing, the formation of small and medium-sized enterprises had no funds to enter the national market of specialties, high-quality products, overnight become the Network favorites, but also many small and medium-sized enterprises in the death line grabbed the straw, back from the dead, about 13% of China's small and medium-sized enterprises looking at the closure of the network once again stood up, and its competitive situation is no longer the local enterprises of the same kind, but the same kind of enterprises across the country. However, at this time, many of China's planning and consulting firms can not adapt to e-commerce marketing consulting planning and network marketing layout, in e-commerce marketing planning on the silly, it is said that Ye Maocheng planning in the recent increase in the number of service items e-commerce planning, but in the end, its level of e-commerce marketing planning to reach how the level, there is still time to prove.

First,

Traditional dealers need to make up a lesson in e-commerce marketing professional classes. Traditional dealers are often in contact with e-commerce marketing, the first thought is that online marketing products whether the price system will impact the traditional market sales system. In fact, the e-commerce marketing system and the traditional marketing system of the product is completely different from the two areas, can be said from three aspects: First of all, e-commerce marketing consumers and traditional marketing consumers are very different from the two groups, they buy products online is mainly the general traditional market may not necessarily have the product, is there, because of the customary online shopping, the traditional market for similar products are not Very concerned about, so the two sides in the traditional market consumption conflict is almost small, traditional dealers do not have to worry about the network consumer competition. Secondly, the traditional dealers can not adapt to the product singularity in the network marketing. E-commerce marketing is not like the traditional marketing market, e-commerce marketing to consumers can use a lot of time to tell consumers to buy the characteristics of the product and the unique selling points, so that consumers can be more aware of the professional aspects of the product. While the traditional market end consumers are unlikely to have so much time to understand the full characteristics of the product. A more important point is that e-commerce marketing products to consumer demand is very unitary, if the product features too much, too many features, the general online consumers can not accept, online products need to use more professional content to support online sales, unlike the traditional market, sometimes the more professional is not necessarily accepted by consumers, which requires traditional dealers of e-commerce product marketing needs to be more to go! Understand its singularity prominent feature, only to seize this feature, in order to become a qualified online business. Finally, the traditional dealers for the price run is the most sensitive. Especially tampering, is a major problem in the traditional market. And e-commerce marketing market network platform display surface, although very large and wide, but because of its network economy, as long as the enterprise on the management of the network business is strict, is generally impossible to tamper with the phenomenon of tampering, can not tamper with the goods. E-commerce marketing for the management of online stores and the management of the lower level of online business, should be managed by the enterprise to manage, but many companies are unfamiliar with e-commerce marketing, often take for granted the control of the price of more, which also reminds the traditional dealers you need to learn two points of experience in the distribution: First, it is best to put the enterprise you are interested in the product for the country's traditional and online agents, so that you have full control of the whole system of ground and air! Price lifeline. Secondly, when there is no way to carry out a comprehensive exclusive agent, the best way is to do the same city inter-network space marketing strategy, which is currently the most effective for e-commerce and traditional marketing, but also the most insurance double strategy poisonous trick

. But to fully grasp the operating characteristics of e-commerce and traditional distribution of products combined to achieve a two-way combination of ground and air, to become a dealer and a large network of dealers to adapt to the current market, the need for traditional dealers to give up many of the old traditional ways of doing business to make up for the lesson of e-commerce marketing in a timely manner.

Second, how traditional dealers from the difference between e-commerce network business to find *** with the operating point. We have a dealer customers, do is the specialty products, but these specialties in the country has been overwhelming, said specialties have no specialties look. Completely rely on the price of leverage to do the market, a year down the exhaustion of the appearance, but the money did not earn much. Later found us to ask what way to solve such a problem, we through the market research, that can be through e-commerce marketing to solve the problem.

We for such specialty products, no longer directly with the traditional dealers to negotiate business, because a talk will enter the price of the dead end. We chose the e-commerce marketing has been a considerable strength of the netizens, they represent many companies' products, and do very successful, but these big netizens have been engaged in network marketing, but has never done the ground of traditional marketing. There are many online businessmen have always wanted to try the ground distribution of products in the terminal operation, but do not know how to do is the most insurance, is also the most appropriate. At this time, we need to give such a net business to find a traditional interest with which they want to match with **** the same point.

Networkers can first try to open a brick-and-mortar store

, although sometimes the financial strength of the net business is far greater than the strength of traditional dealers, but still from the word of stability, the first to open a small brick-and-mortar store to try, so that you can accumulate some of the traditional experience can not be touched on the Internet, and so on to achieve a certain level, and then really do an amphibious dealers are not too late. Of course, in order to really make the network businessman to become an amphibious dealer, need to be vigorously supported by the enterprise. Enterprises to develop a set of amphibious dealer's action guide, and continuous encouragement and training. Also want to come up with by the net business against the traditional dealers to do the development of strategic programs, so that the net business is very targeted at every step of the market development. Sure enough, the network business in accordance with the enterprise's way, very solid to the physical store run up, then, the network business can be through the form of inter-city network, so that the city's second and third-tier network businessmen to join the opening of the physical store to have a sample store, other network businessmen will not be too much hesitation, they will be followed by the enterprise's entire operation of the market operation

, so that the network businessmen to really become amphibious dealers. Such amphibious dealers, in the operation is very insurance, if the ground running temporarily poor, but there is no problem of sales online, if the ground sales have a volume, then online sales is the icing on the cake.

Here it is necessary to emphasize that the traditional dealers from the traditional combination of network marketing is sometimes very difficult, because there is a need to take into account a variety of factors, the most prominent is the quality of the problem, most of the traditional dealers in addition to price-sensitive, and will not be a comprehensive study of the entire market and the product, and will not be able to consider too much of the network economy to bring them a windfall. This requires traditional dealers to change the existing business concepts, and gradually involved in the ranks of the network business operations, so that they quickly adapt to the environment, and become a truly amphibious dealer.

Third, the traditional dealers to adapt to e-commerce marketing, business guidance is the key. Now many companies are saying every day around the dealers more and more difficult to manage, the enterprise a standard to the hands of dealers on the change. In fact, it is true that there are dealers here, but most of the problem is the enterprise itself, some companies in line with the purpose of money, as long as the dealer to pay, what conditions are agreed, will not consider the back of the market how to do, and will not consider what kind of method of education and change the stereotypes of dealers. We have found in practice, a company looking for dealers, can not just pursue the other side of the principle of money on the line, but also take a look at the dealer is not the spirit of learning. This is very important, if a dealer day and night only know the price to do the market, and not to consider other more scientific way to solve sales problems, then the dealer is certainly not a good dealer. We have contacted a dealer in Zhejiang, although only junior high school graduates, but the operation of the market level is very high, but unfortunately in practice is always do not standardize, has been trying to guide him through the formal business to develop themselves more y. When an advertisement of the enterprise customer told him that the enterprise comprehensively carries on the same city inter-network marketing development, he is very positive, ready to act as the agent of this enterprise's products. Since the dealer has been doing the traditional distribution business, for the same city inter-network know nothing, we do a set of guidance for the enterprise dealer to develop a set of manuals. First teach dealers how to use existing resources to expand the market, and joined the latest traditional marketing, while beginning to guide dealers to cut into the e-commerce operation of the same city net city. To be able to make dealers fully familiar with the business development of the same city inter-network, it is necessary to let dealers know the basic operation of e-commerce methods, so that dealers themselves first understand, and cause great interest, so as to drive the dealer's men to do a good job in the next inter-network running work.

Enterprises in the introduction of e-commerce in the development of the same city is the need for patience, but also the need for more support for dealers, such as the establishment of the distribution system, the dissemination of information on the network of the same city, online customers to buy the distribution of standards, etc., is that companies must be guided by the impossibility of letting a dealers accustomed to traditional marketing to do it themselves.

The Zhejiang dealers in three months, very quickly familiar with the entire inter-city network of ground and air operation mode, and also adjusted the existing mode of the enterprise, and soon achieved the standard inter-city network of amphibious dealers in a short period of nine months, a comprehensive inter-city network of ground and air mode of replication of the whole of Zhejiang Province, the formation of a strong network of sales systems.

I once heard an entrepreneur say: it's easy to find a dealer, it's not easy to find a dealer with an idea, and it's much harder to find a dealer who wants to develop and has an idea.

Enterprise development

, the need to guide those who have the idea of the dealer, with the latest marketing concepts of the enterprise, *** with the fight, *** with the development of such dealers is the development of the wealth of the enterprise.

Said very reasonable, the enterprise for the dealer is no more than three points: one is to guide the dealer, sensitize the dealer, so that the dealer through a new way of operation to get the enterprise to bring them the benefits. Second, the choice of thoughtful dealers, these dealers in addition to making money, they also need to develop, but also need to make progress, the enterprise to seize such an opportunity, with let dealers and business **** growth. Third, the dealer is more suitable for the new situation of marketing wind direction, can through multiple contacts, multiple viewpoints, multiple choice to observe the market trend, from which to find their own development power energy

, with such power energy, development of their own, so that they really think of a new generation of intelligent dealers.