Traditional Culture Encyclopedia - Traditional virtues - What commercial elements are needed for the new retail transformation of gas stations?
What commercial elements are needed for the new retail transformation of gas stations?
The gas station has a single customer group, a single consumption frequency and a low repurchase rate. Therefore, the categories of goods are mainly FMCG, with additional auto parts. Due to the rise of the new retail model, online and offline integration is the general trend.
What needs to be reconstructed includes goods, customers, marketing and services.
Goods: spot+pre-sale+customized goods
Customers: Take the consumer experience as the center, digitize customers and establish an e-commerce platform.
Marketing: link customers through the platform, understand customer needs and conduct precise marketing.
Services: including online ordering and offline self-collection; Online ordering, express delivery, etc.
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