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Japanese design genius Sato Da Nendo new work!

Recently, Nendo Sato Da released a new work!

Japanese docomo store branding and experience space design.

NTT docomo is Japan's largest mobile operator, and with the proliferation of smartphones, its business model has gradually shifted from selling smartphones and developing new subscribers to expanding and optimizing the experience of its subscribers with their existing smartphones.

In line with this major change in service format, docomo decided to replace some of its store spaces with spaces focused on communication and experience, such as smartphone workshops, new content trials, and after-sales support. Based on these changes, nendo office designed two different types of stores for the occasion.

These include:

docomo shop (2 types) and d garden (7 types)

The first type of docomo shop (2 types)

It will improve on the basic functionality of the previous store and introduce new communication and experiential content. To create a quiet and calm atmosphere in the space, the interior features darker wood tones and warm grays with the company's signature red color and warm lighting.

Store Type 1

Store Type 2

Type 2 d garden (7 types) )

The "d garden", is designed for a broader group of users. It is a space that focuses on communication and experience, while including the functionality of a docomo store in the form of a shop-in-shop. d garden's name retains only the letter d, in order to provide services to a wider range of smartphone users than just docomo's customers. At the same time, the word "shop" has been replaced with "garden" to convey the idea that it is not about selling, but about creating a friendly park-like atmosphere that is open to everyone.

Shop Type 1

Shop Type 2

Shop Type 3

Shop Type 4

Shop Type 5

Shop Type 6

Shop Type 7

The design also improves comfort and functionality. The design also improves the working environment for employees from a comfort and functionality point of view, with redesigned backstage areas, lockers, break rooms and storage spaces. To accommodate the ebb and flow of activity in the store, a flexible "hybrid space" was created that can be switched between counseling cubicles and staff offices, further improving the efficient use of limited space.

In addition,

Nendo created the brand VI for the docomo store!

The graphics and logos in both stores were designed with the docomo monogram in mind, with similar elements and changing colors giving the docomo brand a unified yet dynamic feel.

The staff uniforms have also been redesigned to be more casual and relaxed in order to give customers a more approachable impression.

The more stereotypical men's and women's suits were replaced with a diverse range of styles, including T-shirts, cardigans, maternity and pants, giving employees more freedom to mix and match.

Furniture Design

Nendo Sato

Nendo is one of the legends of Japanese design. One of the legends of Japanese design

Dai Sato is one of today's "pride and joy" of Japanese design. Anyone who has seen the work of Sato and his Nendo Design Office, whether you know design or not, will be impressed by him.

"nendo" is a Japanese design studio established in 2002 by Japanese designer Dai Sato, with a wide range of design fields and offices in Tokyo and Milan, Italy.

The young Sato's ability to excel in the Japanese design industry is due to his diligence and hard work. Born in Canada in 1977, he came back to Japan at the age of 10, earned a master's degree in architecture from Waseda University in 2002, and founded Nendo in Tokyo that same year. After three years of hard work, he went on to open the Nendo office in Milan.

Dai Sato is not only a young designer with extraordinary creativity and talent, but also a manager and operator with great leadership skills. He has recruited the best and brightest of designers, and his firm's services include architecture, interiors, product, furniture, packaging, and graphic design, to name a few.

Nendo's work has been featured in international exhibitions such as Salone Internazionale delle Furniture in Milan in 2003-08, Paris Interiors in 2004, and Stockholm Furniture in 2005 and 2006.

In addition, the company has won the "Design Report Special Award" in Milan, "JIDA Designer Under 30 Competition Award", "JCD Newcomer Award", "GCD Newcomer Award", and "GCI Designer Award". In addition, he has also won important design awards such as "Design Report Special Award" in Milan, "JIDA Designer Under 30 Competition Award", "JCD Newcomer Award" and "Good Design Award". His representative works are collected in world famous art museums such as the Museum of Modern Art in New York, the Victoria and Albert Museum, and the Pompidou Cultural Center.

In addition to the numerous design awards it has received since its founding, it has also been recognized by Newsweek magazine as one of the "100 Most Admired Japanese People in the World".

But how did the multidisciplinary architect make his mark on the design world when he started out as an architect? It goes back to his love affair with the Milan International Furniture Fair. ......

A trip

Changing the direction of Sato's career

In 2002, Sato and his friends organized a graduation trip, during which they visited the Milan International Furniture Fair, an exhibition that led to a 180-degree change in Sato's career direction.

With the desire to one day have his work exhibited at the Milan International Furniture Fair, Sato established Nendo Design immediately after returning to his home country, and the following year he successfully appeared on the stage of the Milan International Furniture Fair, where he became famous for his distinctive Japanese style and ingenious design, and from then on, Nendo Design came into the limelight.

The word "Nendo" means "clay" in Japanese, and refers to the high degree of flexibility and plasticity. In order to create designs that are both fun and functional, he strives to uncover the stories behind his products and finds inspiration in the most ordinary of life.

Sato Da also clearly describes his design philosophy on the Nendo Design website - Giving people a small "!


Giving people a small "!" moment, discovering those little "wow" moments that people don't often notice, hidden in their daily lives.

Nendo's design is about collecting these moments, putting them into design, and then presenting them to people to reinterpret the everyday. "We want people to visualize these little moments when they see nendo's designs!"

"I like my designs to be simple, but I don't want them to be cold, they also need a bit of humor and friendliness!" Sato Da said.

He has always believed that good design,

can help people live better lives.

So he took his designs to more industries,

and has achieved great success in all of them.

From big things like doors - bookshelves,

to small things like pillows - Rubik's Cubes,

all of which are aesthetically pleasing and practical.

Nendo's Chocolatexture collection for the chocolate brand Maison et Objet is a collection of chocolate shapes with different textures and styles designed to fit the furniture, giving the taste buds a more whimsical touch.

The Laser Wireless Mouse, designed by Dai Sato,

is a scream.

The cool "Flash" laser mouse is made of plural planes, reversing the usual curved design. ...... It is like the delicate art of origami, delicately folded into a shape suitable for holding in the hand; and it is also like taking out a CG drawing from the coarse resolution of a special shape. The result is a unique and unique design that is not just for the iPhone or iPod Touch, but also for the iPad.

- Branding -

carton + pump cleaner refill containers

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Refillable hand, shampoo and body washes are commonplace these days, but reusing the same containers over and over again can lead to hygiene issues, and the plastic refill bags themselves are not environmentally friendly. To solve this problem, nendo designed a refillable bottle that is both hygienic and reduces plastic waste.

First, the body of the container is a hut-like carton shaped like a milk package, with a squeeze pump that can be inserted directly. In use, the carton can be held with the tip down and secured from the top and bottom by the squeeze pump and square lid.

The squeeze pump can be inserted into the bottom of the carton like a drink straw, ensuring that no liquid spills out of the carton during refills, and because the entire carton is replaced, the new cleaner will not mix with the residue. In addition, the cleaner is collected in the center of the box's "spire", avoiding the need to squeeze it out before it is completely used up.

The top and bottom of the box also spread the pressure of the squeeze pump so that the carton doesn't collapse and prevents the box from getting soft in the restroom environment.

Unlike typical plastic bag packaging,

the carton's boxy shape allows it to be stacked for storage.

UNIVAS Branding and Product Design

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In order to promote the development of college sports, UNIVAS (Japan University Sports Association) was established in Japan, similar to the NCAA (National Collegiate Athletic Association). UNIVAS (Japan University Sports Association) was established in Japan to promote the development of university sports, similar to the NCAA (National Collegiate Athletic Association). UNIVAS provides a wide range of support to students, universities and sports clubs, from organizing sports tournaments and rewarding athletes to setting rules, public relations activities, managing sports facilities and training coaches.

The association's logo is designed to convey a variety of messages,

blending Japanese and Western cultures,

combining tradition and youth.

The trophies and plaques awarded at the end of each school year are made by cutting extruded aluminum rods into the logo pattern

Two sizes of trophies

Peripheral Products

Packaging design for the dessert set for the Hilltop Hotel in Tokyo

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The Hilltop Hotel, remodeled from a 1953 U.S. Armed Forces barracks, opened in Ochanomizu, Tokyo, a year after its renovation. In fact, only 35 rooms were available for use, but the hotel was renowned for its exclusivity and attentive service, and famous literary figures such as Yasunari Kawabata and Yukio Mishima stayed there.Instead of having separate packaging for each product, the Hilltop Hotel decided to redesign the sweets and sell them in gift boxes, all of which would be packaged according to the loose theme of the author's study.

Each strip of paper that wraps around the book has a different number and color to visually distinguish the package contents by their spines when displayed on the shelf.

GLOO range of adhesive stationery branding and product design

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GLOO is a range of adhesive stationery, such as glues and adhesive tapes, designed by nendo for KOKUYO Japan. The new products were developed to address the various aspects of product-related stress that users experience, such as the common question, "Where do I put the lid when I take it off?" Or "Is this shape easy to hold?"

The main body of the product is a matte white color, and the logos and other information are in a small, medium-contrast font, which ensures that the user doesn't notice any unnecessary information when it's sitting on the table.

In addition, the design uses different colors to differentiate features, which is an industry norm, such as gray = standard product, red = sticky product, and light blue = re-stickable. These colors were also used in the package design, and the introductions and illustrations on the packages were made as simple as possible to avoid the over-packaging of the past but still convey the message clearly.

neyuki Dessert Packaging Design

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neyuki was designed for the Flanders Dessert Packaging and Distribution brand from Kushiro City, Hokkaido. Hokkaido is located in the north of Japan and is known for its production of milk and dairy products.

The dessert brand's name "N" is derived from the word "north," and its logo was designed as a minimalist triangle, indicating that the company specializes in desserts made with local ingredients from Hokkaido. The cheesecake is the brand's first product. Opening the box reveals a snowy scene reminiscent of a Hokkaido winter, with the "trees" being uprooted one by one and the tiny cheesecake peeking out from the snowdrifts below.

- Spatial Design -

Athletia Skincare Flagship Store in Tokyo

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Athletia is a new skincare brand from e'quipe, the company known for its RMK and SUQQU lines.

The brand brings sustainability to every aspect of its products; in addition to using natural ingredients cultivated in a sustainable way, more than 90 percent of its fragrances are made from natural plant oils, more than 90 percent of its glass containers are made from recycled glass, and its plastic containers are made from bio-polyethylene, a material made from cane sugar. The balance between movement and stillness, inner beauty and care for the environment are three of the brand's core values, which are reflected in the interior design of the stores.

Elevation and Interior Design for China Resources Times Square, Shanghai

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The aim of this project was to modernize the Shanghai Times Square building in Pudong. The building consists of 2 underground floors and 9 above ground floors, with a total GFA of approximately 53,200 square meters, accommodating 170 tenants, including fashion stores, lifestyle stores and a variety of restaurants.

The architectural team "straightened" the central passageway on the first floor and relocated the escalators to provide a smoother pathway to the upper floors, improving the consistency of the shopping experience. The reconfigured atrium opens up views from the bottom to the top through subtle changes in traffic flow, drawing customers' attention to the top floors.

% Arabica Kuwait Abu Al Hasaniya Café Interior Design

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% ARABICA Kuwait Abu Al Hasaniya Café is located on the east coast of Kuwait. Kuwait's east coast, it is the new branch of Kyoto's Higashiyama Café, whose interior space has been carefully designed.

The interior space was designed to echo the Arabica brand's design theme and symbolize the quality of its premium products by using crisp white as the base color and highlighting elements of the space with materials such as brass and concrete. The white coffee machine blends into the white background of the space, highlighting the linen bag containing the coffee beans behind the counter and the "map of coffee bean origins" hanging on the wall directly behind the coffee machine.

Marsotto Marble Showroom in Milan

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Located in Milan's Brera district, this project is the showroom for marble manufacturer Marsotto. It makes good use of the ground floor and basement space to display samples of marble furniture, sundries and processed materials.

Although the showroom fa?ade is composed of marble, the joints are in keeping with the existing building exterior, harmonizing and protecting the surroundings. Additionally, because the traffic space across the street from the showroom will soon be greened into a small park, part of the fa?ade has been made into temporary street furniture with soft grooves where people can sit and take a break.

Design of the boutique for the New York fashion brand Theory Jiyugaoka

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Design of the chocolate store BbyB. Ginza

Design of the chocolate store BbyB. strong> ---

BbyB's first overseas store, the Antwerp chocolatier created by two Michelin-starred chef Bart Desmidt, BbyB's chocolates have a bar-like appearance and may look the same from the outside, but there are 30 unique flavors ranging from strawberry, pepper and lemon to passion fruit and basil.

So the packaging is modular: five bars are neatly inserted into each sliding box, and all five boxes are inserted together into a cube, which turns the cube into a "magic drawer".

- Product design -

OPPO foldable phone

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In recent years, the design of foldable smartphones has been dominated by the use of OLED displays. In recent years, the design of foldable smartphones with OLED displays has become increasingly standardized, with screens that are typically two to three times the size of the folded phone when unfolded. The use of folding technology not only gives smartphones a larger screen, but also integrates functionality and improves portability. nendo designed a new phone that measures only 54mm x 86mm when folded, the size of a credit card, with three "folds" that allow the phone to be folded multiple times in the same direction.

Like a caterpillar, the phone has multiple links that can be slid to unfold, allowing the user to perform different folding operations with just their thumb. One swipe expands the screen 40 millimeters to show the time, call history, notifications, and music player. Sliding again expands the screen to 80 millimeters and activates the camera, which has been moved to the top. In this mode, the screen and front-facing camera are in the same interface, making it suitable for a variety of scenarios such as selfies and video calls. With the phone fully expanded, the screen will reach its unique, slender 7-inch proportions.

New furniture collection under the Zens brand

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Conical CONE:

CONE is a series of conical containers suitable for holding small items. The container is only half closed, covering up its contents. The item can be removed by gently pushing the container so that its opening is down. When the container is released, it will return to its original position due to its own weight.

Aroma SCENT:

SCENT is a series of bulbous glass vessels that resemble space helmets and can be used as vases and bowls. The aromas of flowers and fruits are gently encased in them and are only noticeable when you get close. In the frosted glass version, the contents are obscured, emphasizing the attraction of scents to the sense of smell. The design of the vessel is inspired by this.

Waterfall WATERFALL:

Unlike a normal table, where the legs are attached under the tabletop, the legs of the Waterfall table pass over the tabletop at one end and are attached to the tabletop at different heights. This makes the legs, which are the supporting structure, appear to be lifted up by the tabletop, creating a unique levitation effect. The collection is called "Waterfalls" because they are reminiscent of water falling from a rocky outcrop.

CUT:

CUT is a series of side tables with the corners of rectangular frames removed. The designers inserted a piece of flat glass into the groove of the wood frame where the corner was removed, giving the collection a unique look while being strong enough for a side table.

The Paperclip CLIP:

The Paperclip is a series of chairs. The legs of the chair extend outward, allowing the cushion of the chair to slide freely between the extension and the armrests and to be fixed in place like a paper clip. The magnetic cushions of the chairs are removable, so the user can combine the materials and colors of the cushions and backrests as he or she pleases.

In order to make a good umbrella, Nendo also took its practicality as a starting point, designing a forked handle that can stand on its own without any external force.

Nendo's work for YKK, the originator of the zipper, has become a global phenomenon

Redefining "what is a zipper"?

The basic concept of a zipper is an opening used to open and close an opening between two pieces of material without any gaps, but by thoroughly evaluating each component individually and further reassessment - 5 new zippers were created.

Zippers that cross each other

Zippers that open horizontally and vertically as you wish

Zippers with gaps

Three-dimensional zippers

Zippers that can be connected in an infinite number of loops

Zippers that are discs

The work of Daisuke Sato and Nendo has given us a glimpse of contemporary Japanese design in its quest for simplicity. us a glimpse into the design aesthetics of contemporary Japanese design in its pursuit of simplicity and functionality.

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This is the first time we have seen a zipper in Japan.