The biggest difference between online media and traditional media

Statistical analysis of advertising effectiveness is the biggest difference between online media and traditional media other differences between online media and traditional media:

1, online media communication process of two-way enhancement. The traditional mass communication process is a one-way flow of information, although there are audience letters and visits and other feedback channels, but this feedback is not immediate, but there is a very serious delay, and in the feedback process there are other media (postal, telephone) and other participation. In contrast, the communication system of new media itself has a two-way channel of communication.

2, the network media media resources are extremely rich. Traditional media information needs to go through the collection, production and dissemination process, the first two steps of which network media and the difference is not great, while the process of dissemination of network media can utilize its technical advantages to publish more effective information, providing more media resources for the audience. For example, the traditional terrestrial wave television is used in an analog way, which occupies the frequency domain bandwidth, a region can only broadcast a limited number of channels.

3, the network media is very time-sensitive. Network publishing confidence is often characterized by immediacy, and even synchronous reporting, these are newspapers and other traditional media can not be compared. Network media can make the news scene synchronized display in front of the audience, and timeliness is undoubtedly an important part of the news value. These are for the network media to bring a rich audience with the huge economic and social effects.

Expanded information:

Media technology or tools are neutral, they do not necessarily lead to a "social good" or "social good". They do not in themselves necessarily lead to some kind of "social good" or "social evil". Ultimately, media tools are human creations, and what matters is how people use them and what they use them to communicate. As future communicators, we should abide by professional ethics and professional conduct, and make efforts for the development of society and the country.

Internet media is moving towards the direction of mainstream media, while the unique role of traditional media, which has made a great contribution to the cause of communication, such as depth, thoughtfulness, etc., should also not be discarded. We should look at these two things dialectically, combine their functions organically, and make better use of them to serve the whole audience of society.