Traditional Culture Encyclopedia - Traditional virtues - Chinese medicine international medical tourism services praised why?
Chinese medicine international medical tourism services praised why?
Beijing's Chinese medicine international medical tourism is an upgraded version of health and rehabilitation tourism, and by the end of 2017, the first batch of pilot construction projects of Chinese medicine international medical tourism service packages of Beijing's Traditional Chinese Medicine Administration had diagnosed and treated more than 1,700 international patients.
Russian girl Masha, 17, has been diagnosed with corpus callosum dysplasia since childhood, which manifests itself in poor coordination of the limbs and poor verbal expression.In 2015, after being introduced by a friend, Masha came to the China Rehabilitation Research Center's Boai Hospital in Beijing to receive treatment, and traditional Chinese medicine treatments, such as acupuncture, massage, suspension, and fumigation, have given Masha hope for recovery.
In April 2017, Masha came to Boai Hospital again accompanied by her mother, and after treatment, she could speak fluently and walk normally. In the face of good treatment results, Masha's mom is both relieved and sad. Because of her father's death, Masha lost her financial support. In response to Masha's special situation, POH provided her with social rehabilitation services. Considering that Russia is a flower-loving nation, POH arranged for her to learn how to make handmade silk-screen flowers. Making flowers can make Masha's hand movements finer, which is conducive to her recovery; selling flowers on the Internet can solve her survival problem, so it can be said that two birds with one stone. After a month's study, Masha made rapid progress and was able to make beautiful lilies, cyclamen, roses and so on. When she returned home at the end of the treatment, Masha's mom said excitedly, "Thank you Chinese medicine, thank you China!"
The Chinese medicine international medical tourism service package is to take the characteristic disease as the core, screen the treatment plan is clear, the efficacy can be expected, the time can be estimated, the whole process service, the price is reasonable, and according to the patient's demand in the medical treatment at the same time to arrange the tourism project. Beijing Bo'ai Hospital of China Rehabilitation Research Center is one of the first 15 cooperative hospitals of the international medical tourism service package of Chinese medicine, which mainly undertakes two service packages of spinal cord injury combined Chinese and Western medicine rehabilitation treatment and lumbar intervertebral disc herniation combined Chinese and Western medicine rehabilitation treatment. It has the most patients from Russia, but also from Kazakhstan, Belarus, Uzbekistan, South Africa and other countries.
Sun Yingchun, director of the Chinese Medicine Treatment Center of the China Rehabilitation Research Center, said that after joining the international medical tourism service package of traditional Chinese medicine, Boai Hospital set up a multidisciplinary and multidisciplinary synergistic working model to provide a patient-centered integrated TCM treatment model with acupuncture, massage, suspension and fumigation of traditional Chinese medicines in four places. The service process has a dedicated reception, the patient's first visit by experts for comprehensive evaluation, to determine the treatment plan, the nurse is responsible for each patient to make an appointment for treatment time, to guide the patient to medical treatment. At the same time, for the convenience of foreign patients, the hospital also has a remote consultation service, through the network of the patient's gait and image data analysis, to give treatment guidance.
Win-win development of Chinese medicine + tourism
In July 2017, the Ukrainian Association of Osteopathic and Chiropractic Manipulative Therapists contacted the Beijing Massage Hospital through the Chinese Medicine International Medical Tourism Service Package. Fedoshenko, a Ukrainian rehabilitation physician who has been practicing medicine for 15 years, came to the hospital for a week-long study. During the study, he realized that the theory and treatment methods of TCM massage were very different from the western treatment methods he had mastered before, especially the hospital's "push therapy" attracted him. He was surprised to find that mixed cervical spondylosis was a routine condition at the Beijing Massage Hospital, and he had a patient who was preparing to go to Germany for surgery. Fedoshenko returned to China, through the network will be the patient's specific case information transmitted to the Beijing Massage Hospital doctors for remote communication, suggested that the patient to the Beijing Massage Hospital for two weeks *** 10 times to press the massage and acupuncture treatment, the effect is obvious.
The patient's wife is an obese, chronic insomnia, bloating but afraid of needles patient, the hospital arranged for her simple manipulation treatment. The couple spent half a day in the hospital for treatment and half a day touring Beijing, and the two-week sojourn in Beijing left them with unforgettable memories. The old lady was very happy when she returned home, she had improved her sleep quality, lost weight and had more energy despite eating a lot of food in China. The elderly Ukrainian couple will come back to Beijing in July 2018 for treatment and traveling.
Beijing Massage Hospital has undertaken two projects of massage therapy for chronic cervical and lumbar spondylosis and massage therapy for chronic fatigue syndrome in the international medical tourism service package of Chinese medicine. The hospital has the unique advantage of developing medical tourism.The hospital is close to the snack street of Guiguo Temple and Houhai Scenic Area, and the hospital building is an independent Qing Dynasty courtyard.This traditional architectural style rich in traditional cultural characteristics and food culture are the charms to attract foreign visitors.In 2017, the hospital broadened the door of foreign medical treatment by joining the TCM International Medical Tourism Service Packages, together with the Beijing Fair and the Beijing Clothing Association and other large-scale publicity platforms, the promotion of the hospital's website and word-of-mouth dissemination by patients, the hospital receives more than 100 foreign patients and more than 1,000 consultations each year.
Guo Ling, deputy director of the Medical Massage Work Department of Beijing Massage Hospital, believes that the promotion of Chinese medicine is very difficult purely by virtue of the strength of a hospital, and the Chinese Medicine Bureau launched the Chinese Medicine International Medical Tourism Service Packages to set up a very good publicity platform, which takes the Chinese medicine medical service as a landing point, and combines it with the tourism, which is very meaningful for the promotion of the culture of Chinese medicine and the development of tourism.
Cross-border integration to experience culture
Concentrating on launching treatment programs that Chinese medicine specializes in, so that patients can see improvements in their symptoms in a short period of time, and change the West's prejudice against Chinese medicine, this is the original intention of the establishment of the 2016 Chinese Medicine International Medical Tourism Service Package. There are many foreigners who want to come to China to see a TCM doctor but suffer from the lack of ways to contact a regular TCM hospital, the service package program is to build an official service platform. Beijing Chinese medicine international medical tourism research center director Cui Yongqiang said, at present, Chinese medicine international medical tourism service package **** there are 15 hospitals to participate in the launch of 30 kinds of characteristics of Chinese medicine tourism service package. These 15 medical units are identified through the strict evaluation of the Beijing TCM Administration, the service package units are also set up within the assessment and training mechanism, the purpose is to reassure patients.
There are more patients with chronic illnesses who receive TCM treatment and will have more leisure time outside of treatment. Another aspect of the service package program is to make full use of Beijing's rich tourism resources, so that foreigners who come to the doctor can experience Chinese history and culture while being treated. The program has already reached a cooperative agreement with Ctrip, and travel agencies such as CITS and CYTS have also expressed great interest.
In the future, the complete form of the project will be a scenario in which a patient makes an appointment with the hospital for a treatment program through the foreign-language version of the Beijing International Medical Tourism App, and then travel agencies such as Ctrip will provide travel services such as visa processing, shuttle flights, and hotel bookings for him or her. When patients come to the hospital, if they receive treatment in the morning, they can choose a half-day Beijing tour in the afternoon, which is automatically arranged by the travel agency through the online platform. It will be a win-win situation for the hospital to do the part of the tour that the hospital is not good at through the travel agency, and for the hospital to focus its energy on the basic medical business.
Cui Yongqiang introduced that the Chinese medicine international medical tourism service package is increasingly accepted by the international community. At the China-ASEAN Traditional Medicine Symposium held in 2016, the service package was recognized by health officials from ten ASEAN countries; at the China-Arab Traditional Medicine Symposium, the Ambassador of the League of Arab States in China, on behalf of 22 countries, endorsed the service package concept.
The Chinese medicine international medical tourism service package is a new concept. In the future, the scale of the program will continue to expand, with more diseases included and more hospitals participating. The Beijing Exit-Entry Administration has also said it will support the program by facilitating visas for patients of the service package hospitals as a whole.
It is hoped that the Chinese medicine international medical tourism services are becoming more and more extensive.
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