What are the characteristics of China's news communication activities in the pre-newspaper era?

The news communication activities in China in the pre-newspaper era refer to the news communication activities before the birth of newspapers, that is, before the Tang Dynasty. The characteristics of news communication activities in this period are as follows:

Before the (1) character appeared, the communication method was very primitive.

The earliest and most commonly used is oral communication, that is, oral communication. Before writing appeared, as an auxiliary means of oral communication, there were knots, pictures, sculptures, signs, beacon smoke, flags and drums. The latter two items are usually used in the military. There is also a special kind of media, namely Muduo. During the Xia, Shang and Zhou Dynasties, there was a government official named Qiu Ren. He shook Muduo and toured all over the country, not only publicizing government decrees, but also collecting necessary information, similar to news release and gathering activities.

(2) With writing, there were more channels and more diversified means of communication in ancient times.

① The earliest written carriers are Oracle Bone Inscriptions, metal castings and rocks. These media have a long history and are considered to be passed on to future generations. The actual communication function and timeliness of communication are not too great.

Early oral advertisements, audio advertisements and banner advertisements appeared with the emergence of fair trade.

(3) Theoretical works and thinkers about communication function, communication effect, communication psychology, communication skills, communication morality and even audience demand began to appear.

(3) After the Han Dynasty, the communication system became more and more perfect, and the communication carriers began to diversify.

After the Han Dynasty, with the further development of the postal system, the information dissemination system within the feudal government became more and more perfect, and the issuance of government decrees for the subjects of the whole country became more and more regular and standardized. Bamboo slips, wooden slips, silk books and paper are the main carriers of communication, and the communication distance is expanded and the timeliness is enhanced.

(4) The more places where warlords are separated and wars are frequent, the more active and developed the dissemination and exchange of news information and public opinion.

During the Three Kingdoms and the Wei, Jin, Southern and Northern Dynasties, the main media were notices and exposed cloth, and the carriers were diversified, including wooden slips, bamboo slips, wooden slips and silk paper. The traditional warning method of bonfire is still in use, and nursery rhymes and rumors are widely used in society.