Perfect Diary has joined the JD.COM beauty shop camp, covering 84 cities and more than 120 stores.

10 10 12, the "Time Purchase" business in JD.COM jointly created by JD.COM and Dada Group was officially released. As a unified consumer-oriented instant retail business brand in JD.COM, "Time Purchase" corresponds to the retail mode of "online ordering, store delivery, hourly delivery or even minute delivery", which indicates that JD.COM has made full efforts in instant retail and accelerated to "hourly delivery" or even "minute delivery".

With the coming of JD.COM11.11,the perfect diary of Guo Chao beauty brand is connected to the omni-channel service network of JD.COM beauty, which means that consumers can enjoy the "hourly purchase" of JD.COM as long as there is a connected perfect diary store within 3-5 kilometers. At present, Perfect Diary has more than 65,438+020 offline stores connected to the "hour shopping" business in JD.COM through JD.COM, an instant retail platform under Dada Group, covering 84 cities including Beijing, Guangzhou, Shanghai and Chengdu. Consumers who have a perfect diary store within 3-5km around can log on to JD.COM App and search for "Perfect Diary" to experience the "instant shopping" of brand explosions. JD.COM, Dada Group and Perfect Diary reached an omni-channel cooperation, which further met the immediate beauty needs of young consumers and brought a "national fashion beauty" quality service experience to JD.COM beauty users.

With the generation Z becoming the main force of beauty consumption, the market for instant beauty demand is also expanding. Therefore, JD.COM Beauty has accelerated its cooperation with beauty brands to build a larger instant service network. JD.COM Beauty has previously established omni-channel cooperation with beauty collection stores such as Colors, WOWCOLOUR, Sephora and Watsons, and beauty brands such as Yueshi Yin Feng, bringing the beauty explosions and new products of big brands to national fashion brands. The addition of Perfect Diary further strengthens the omni-channel service ability of JD.COM Beauty, and provides more good choices for beauty lovers' instant consumption. Up to now, the omni-channel service network of JD.COM Beauty Cosmetics has covered more than 7,000 stores, covering 30 provincial administrative regions and more than 320 cities.

Hour shopping has become an important layout of JD.COM in the retail field, with the goal of penetrating 50% of JD.COM users. Its localized supply chain model will create a second growth curve for JD.COM. With the official release of JD. COM, JD.COM Beauty will explore the possibility of omni-channel cooperation with many brands, and join hands with Dada Group to continuously expand the omni-channel service network, so as to bring convenience to more consumers and help beauty brands explore new growth points in the instant consumption scenario. It is worth mentioning that the upcoming JD.COM11.11will also launch a special "beauty hour shopping" to let consumers feel the charm of instant consumption of beauty in the shopping ceremony.