How to understand the topic of new media manufacturing and enlarge the topic of traditional media?

Understand from the aspects of speed and communication, participation and interaction.

1, speed and spread range: new media has the characteristics of rapid spread, and information can be quickly spread to all parts of the world through the Internet. The content on the new media platform can quickly create and promote topics and quickly attract public attention through the sharing and dissemination of social media. When reporting news, traditional media can enlarge the topics in new media and push them to a wider audience through reports and interviews.

2. Participation and interactivity: The new media platform is highly participatory and interactive. Users can actively participate in topic discussion through comments, likes and sharing, and even create and promote topics by themselves. Compared with new media, traditional media has lower user participation and interactivity, but traditional media can guide the public to pay attention to and discuss topics through reports and comments.