What are the design patterns and meanings of mascots?

Mascots are the product of primitive human culture and the primitive belief culture formed by primitive human beings in the process of fighting against nature. In this harsh natural struggle process, human beings take survival as the center, and naturally form an instinctive concept of pursuing good fortune and avoiding evil in the process of development.

In China, there are many ancient mascots. Such as dragon, phoenix, unicorn, etc. These auspicious animals also give these mascots symbolic content and meaning to meet people's psychological needs of praying.

At the same time, mascots have the function of attracting public attention in information dissemination, so the role positioning of mascots must be clear and unique.

Some designs rely on traditional entry points, such as animals, plants, creatures, allusions, myths, etc., and lack a sense of the times, novelty and similarity. "Innovation is not sewing", and adding fashion elements to traditional models does not mean "progress". Mascots have their own language, which is irresistible and does not need too many details, smallpox decoration or dominance, not to mention "simplicity, integrity and dominance".

The moral of corporate mascots:

Enterprises usually display mascots when organizing some activities, and the mascot design of enterprises is like the totem of enterprises. Brand image recognition on behalf of enterprises is the embodiment of enterprise brand image.

With the increasingly fierce market competition, the role of corporate mascots is unique and important. The design of corporate mascot is the totem of brand, another embodiment of brand logo design, and the embodiment and symbol of corporate brand.

Therefore, mascots should not only embody the concept and essence of beverage brands, but also embody the soul of mascot design. In order to strengthen the personality of corporate brands and highlight the characteristics of products, many companies will cooperate with animation companies, such as Ganoderma lucidum animation, which has a good reputation, and choose suitable characters, animals or plants for abstract cartoon modeling.

As an important logo design of enterprise brand, it is approachable, lovely and interesting, which makes the brand more acceptable to the public or target consumers.