What is the reason for the warming trend of rice wine industry?

With the popularity of consumers' health awareness, the development trend of healthy drinking is becoming clearer and clearer. Compared with other liquors, yellow rice wine has the characteristics of high nutrition, low alcohol content and less grain consumption. Besides drinking, yellow rice wine can also be used as cooking wine, raw wine for making other medicinal liquor or tonic wine, and auxiliary materials of traditional Chinese medicine. As the oldest brewing industry in China, yellow rice wine industry has been in the mature stage of development. However, due to the long-term geo-economy and traditional production and management concepts, the industry once showed signs of decline.

The Report on the Forecast and Analysis of Production and Marketing Demand and Investment of China Yellow Rice Wine Industry pointed out that the industry has long-term low-price homogenization competition and low profit level; The entry threshold is low, and there is a lack of innovation in products, processes and marketing. However, starting from 200 1-20 14, as yellow rice wine gradually stepped out of the geographical restrictions of Jiangsu, Zhejiang and Shanghai and developed into the national market, the growth rate of yellow rice wine industry rebounded, second only to wine in the brewing industry.

Generally speaking, there is still huge room for growth in rice wine industry, and it can even compete with low-end liquor to grab the market. At present, the growth of high-end liquor is gradually recovering, but the low-end liquor is still in a downturn, which creates a catch-up opportunity for rice wine, and the rice wine industry is expected to usher in the golden consumption era.