Why did Ma Yun, who opened the world of e-commerce, say: Those who get physical stores get the world?

More precisely, the retailer wins the world, because the retail industry has developed rapidly, has a large market and has the potential for expansion, so it will be given such a high status.

The true face of "new retail" is still a mystery, but the integration of online and offline channels is undoubtedly one of the important features of "new retail". Online and offline integration, at this stage, IT is more important that the products, prices, promotions, members, orders and inventory of enterprises are all open online and offline, and the IT system of enterprises can provide support for them.

Nowadays, in the era of mobile Internet, even in the later era of Internet of Things, online is the best choice to promote and expand the exposure of your products. If you don't do it online, it means that no customers come. It is no longer the time when wine is not afraid of the depth of the alley. Do it offline, too The new retail proposed by Ma Yun is actually a combination of offline and online, similar to o2o. The difference is that it must be customized, characteristic and personalized. If you want to do it offline, it must be in this direction.

E-commerce costs more than physical stores. At present, the high cost of e-commerce is roughly divided into: labor 1 1%, Tmall deduction 5%, promotion expenses 10%- 15%, express delivery 12%, after-sales 2%, finance 2%, and water and electricity rent 2%. If your product doesn't have a gross profit of 50%, all the big names will enter the physical store in an all-round way. If you pay attention to e-commerce news, it should not be difficult to find Internet companies such as Amazon, Tencent and Ali. Are buying offline retailers like crazy.