Wanglaoji STP Strategy Can someone help me with Wanglaoji's market segmentation, target market, and positioning Thank you!

Wanglaoji undoubtedly occupies a leading position in the market of Cantonese herbal tea. The so-called STP is nothing more than market orientation and rationality as well as competitiveness. Wanglaoji is a single consumer product, from the moment of its birth it is a niche consumer product targeting a localized market. Why? We know that herbal tea is a household name for Cantonese people, it is not a special product, we could drink herbal tea every day when we were young. Of course, the herbal tea in those days was cooked in the canteen. So, it's only right that herbal tea should be a mass consumer product, right? Think about it, how would you feel if you went to the North Pole to sell ice to Eskimos? The success of Wanglaoji's Guangdong herbal tea series, I think, is mainly due to the fact that it has seized several key points and applied them to the STP, which are, roughly speaking, the selection of the core consumer group, reasonable price positioning, good image promotion and conceptual publicity, which enabled it to break through this market in Guangdong and go to the whole country and even to the world. Market segmentation: Wanglaoji to the old tradition of Guangdong through the culture and packaging to enhance the dissemination of modern consumer preferences, especially favored by young and middle-aged consumers, because this part of the population is the main body of the consumer power; Selection of the target market: Wanglaoji is not bound by the traditional consumption of herbal tea, and actively expanding the market outside of Guangdong, so that the extension of the advantages of the local competitive edge;